It’s March. You’ve officially said goodbye to winter and are planning your dream vacation to a tropical island that promises warm waters and easy living. You imagine yourself posted up on the beach with a cocktail in hand, and ask your friend what drink he thinks you should order first.
He halfheartedly names a few mixed drinks before he nixes the topic all together and starts talking about how big space is.
At first you’re confused. “Who cares about the size of space?” you think. But the way he describes space, the way he’s so passionate and detailed about it, can’t help but make you excited about it too.
This friend I just told you about is Google. And though Google won’t arbitrarily switch topics on you, the answers it gives when you ask about “mixed drinks” and “how big is space” are similar to what’s described above.
Although “mixed drinks” seems like a more interesting topic and has a much higher search volume (27,000 compared to 2,400), the content that ranks one for “how big is space” is way more interactive and engaging.
It’s 10x content. It makes the web better. It’s one of those content marketing examples that inspires us to innovate and hit a similar standard for our clients.
To help inspire you as well, we sifted through hundreds of popular keywords, and thousands of horrible pages, to find 75 examples of content that are doing it right.
These content marketing examples prove that there are endless ways that companies, no matter what industry, can create incredible, engaging works of art.
For us (after sifting through lots of really, really bad content), this piece is also a reminder of the countless opportunities in the content marketing space… and the thousands of queries that have yet to be adequately fulfilled.
Most examples below have a search volume of at least 1000 and rank between one and three for their primary keywords, though there are a few exceptions that were so cool we just couldn’t leave them out, and will probably rank eventually. Each content marketing example we listed is annotated with icons that signify its attributes, so you can filter by what interests you the most.
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What the Example Icons Mean
75 Top Content Marketing Examples
This algebra calculator is equipped to solve fractions, exponents, inequalities, and more. It’s seamless design makes it easy to input problems, which the calculator will solve step-by-step. Its simple, informative user experience has helped it attract 240,000+ users a month and generate 209 LRDs.
Babble does a great job of not only providing a wide variety of names and meanings, but organizing them in a unique and relevant way. This hub lets you browse by alphabet, origin, or theme. This, along with the great copywriting, makes the descriptions fun to read and has helped attract 107,000+ visitors per month.
Bayes’ Theorem is a complex theory about probability and statistics. This article distills the very complicated concept in a scannable and understandable way by summarizing a 15,000 word article in just under 1,500 words. By giving you the gist of the theory in the first 8 bullets and then further elaborating throughout, this piece is able to make the theory accessible.
Best Credit Cards
What do you value most in a credit card? Cash back deals? Travel perks? Low interest? This credit card guide by NerdWallet analyzes the attributes of popular credit cards, noting their bonus offers, rewards rate, annual fee, and intro APR. Its seamless user experience makes this guide stand out and helps it attract 70,700+ visitors per month and be valued at $691,000.
This American IPA guide was created by beer lovers for beer lovers. It averages thousands of Beeradvocate member reviews to determine the 100 made in USA IPAs. To learn more about each beer, you can click through to its profile page, which gives a description of the brew as well as genuine reviews of it based on look, smell, taste, and feel.
Have you ever seen a bird in your area that doesn’t look familiar? This tool helps you identify birds in the United States based on four simple questions about their location, color, size, and the season. The interactives' simplicity makes it friendly for all ages, and has helped it attract 5,200+ visitors a month and generate 122 LRDs.
How much caffeine is too much? This interactive categorizes over 750 caffeinated drinks including coffee, soda, energy drinks, and tea, and tells you their caffeine levels, ingredients, and caffeine concentration. It also gives you a description of each drink and calculates how much is safe to drink based on your weight. This tool has generated 235 LRDs.
Cheap Healthy Recipes
Greatist strategically formatted this post to make it the ultimate hub for easy, healthy recipes. Instead of just creating one post on healthy recipes, they utilized their existing content, and segmented it into five categories. This massive resource attracts 40,100+ visitors per month and has generated 248 LRDs.
Christmas Card Sayings
A truly creative Christmas card not only has a fun photo, but also a unique message. To help you go beyond the typical “Happy Holidays” or “Merry Christmas”, TinyPrints created this Christmas sayings interactive. It allows you to sort the sayings to find a phrase that fits your family best.
With over 3000 colleges in the US, choosing the right one can be difficult. To help prospective college students, the College Board put together an interactive that matches students to colleges that fit them best based on ten filters including location, sports and activities, and cost. Its friendly interface and detailed questions makes for a positive user experience that has helped generate 1058 LRDs and 74,100+ visits per month.
Most basic color wheels only show you twelve hues. Adobe’s provides an endless number of options, allowing you to create a five-color palette by dragging handles on the color wheel. This tool has proved to be so useful that it's generated 1830 LRDs.
When we were little, how many times were we told that gum takes seven years to digest or not to swim after we eat? Many myths are so common that we mistake them for truth. This piece blends fun facts, great design, and entertaining copy to disprove common misconceptions. It adds another level of data by visualizing the virulence of each idea based on Google hits.
This guide provides a wealth of information, while remaining extremely readable. Patel strategically uses color blocks, subheaders, and visual examples to break up each section and highlight important points. By sharing actionable tactics, he makes content marketing accessible to marketers of all levels. And the free PDF of this guide is a useful supplementary resource.
Conversion Rate Optimization
Qualaroo explains the intricacies of conversion rate optimization in this comprehensive guide. It’s divided into twelve chapters covering everything from the basics of CRO to how to create a CRO action plan. The bolded and bulleted text makes this information scannable and easy to understand.
Cost of Living Calculator
Thinking about making a big move, but worried about the cost of living in a new city? This calculator will tell you how much more or less groceries, housing, utilities, transportation, and health care will cost, plus give you a comparable salary based on what you’re currently making. Its informative, simple interface have helped it generate 962 LRDs.
Customer Service Quotes
Good customer service skills are a crucial to have no matter what your profession. This database provides hundreds of quotes to inspire you to be your best, foster open communication with clients, and work hard. Quotes are organized into 6 categories including funny, educational, and inspirational so you can find words of advice that fit your mood.
WolframAlpha aims to make systematic knowledge computable. It covers a variety of topics from education to nutrition to art, but one of its most popular tools is its derivative calculator which shows you how to solve first, second, and third derivatives. Because it thoroughly explains the solution step-by-step with graphs and tips, it is able to attract 36,800+ visitors per month.
This content hub compiles all the dog breeds that are part of the American Kennel Club, and let’s you search for breeds alphabetically. Though the landing page is well-organized, the individual breed pages are most impressive. They’re beautifully designed, and share fun facts about each breed’s history, coloration, personality, body type, and more.
Drake Hotline Bling Lyrics
We’ve all had Drake’s “Hotline Bling” stuck in our heads at one point or another, but have we ever stopped to think about what those lyrics really mean? This interactive not only shares the song’s music video and general background, it also picks apart the lyrics verse by verse and provides supplementary articles and images.
Email Marketing Best Practices
This well-formatted list does a great job of both summarizing key points and explaining them in depth. It first introduces the 40 tips in a colorful list, and then provides extensive examples and analysis of each of the tips later on. And the initial list lets you jump to the description you’re most interested in, so you don’t have to waste time scrolling.
Find Anyone's Email Address
Voila Norbert is a hassle-free tool that helps you find people’s email addresses at the click of a button. Unlike most other tools, Voila Norbert will find the actual address or let you know if can’t be found rather than providing random guesses. Because of this, it has generated 215 LRDs.
Flat UI Colors
The colors you use on your website can really make or break the user experience. To make it easier for designers to find the right color, Panda created an easy-to-use color picker that gives you the option to copy HEX, RGB, and RGBA codes at the click of a button. Once you click, a fun message like “it’ll rock” pops up, and you’re ready to paste your code. This great user experience has helped the color picker generate 2009 LRDs.
Do you know where your favorite flower grows best? To help you understand the ideal growing conditions, bloom times, hardiness zones, soil needs, and special features of popular flowers in the United States, ProFlowers created this guide. It also gives a brief description of each plant, so you can decide if it’s fitting for your garden.
This trip cost calculator helps you determine how much it costs to get from point A to point B anywhere in the United States. Just input your start and end destinations, whether your trip is round trip or one way, your car type, and your fuel type. Its utility has helped it attract 30,300+ visitors per month and gain a traffic value of $29,700.
Gif to MP4
Tools that allow you to convert digital content from one format to another easily are highly valued. CloudConvert lets you import .gifs from a URL, Dropbox, Google Drive, OneDrive, or Box, and efficiently converts them to an mp4. CloudConvert’s practical design and elegant user experience has helped in ranking first, as of this writing, when searching “gif to mp4”.
This interactive is a great tool for those learning to play the guitar. It lets you customize the guitar settings so you can make it match your guitar at home, whether left handed or right handed, acoustic or electric. This tool far surpasses anything out there attracting 69,000+ visitors a month.
History of the NFL
Ever wonder when your favorite football team was at its best? To track the high and low points of every NFL team’s career, FiveThirtyEight calculated the Elo score of every game in league history. They turned these scores into an interactive chart that allows you to see a historic overview, zoom in to look at each year more closely, and check the Elo score of every game.
History of Web Design
This piece effectively combines informative text with insightful animations. The animations don’t just supplement the copy, they truly enhance the understanding of it by distilling the information into visual stories, which can be easily tracked from year to year. By embracing this format, Froont was able to captivate its target audience -- designers -- and generate 199 LRDs.
Home Safety Checklist
Maintaining a home is a lot of work, so it’s easy for small talks to fall through the cracks. This interactive home safety checklist by Real Simple allows you to check off safety to-dos as you inventory your house, so you can easily determine how you can make it safer. This list is also easy to print or save digitally if you have a Real Simple account.
How a Car Works
Rather than just providing an overview of all the main components of a car, this guide takes a deep dive into the intricacies of individual parts. Each guide contains detailed illustrations of each part, as well as strong explanatory copy. Some even give pointers about how to repair your car. The guide’s detailed information and clear illustrations has helped it generate 170 LRDs.
How a Handgun Works
This piece couples rich information with mesmerizing animations to explain how a 1911 handgun works. It starts by giving an overview of the main parts of a handgun, and then goes into the interior mechanics of loading the gun, pulling the trigger, and ejecting cartridges. In each section the most important parts of the gun are highlighted with a thicker stroke, keeping the animations clear and visually interesting.
How Big is Space?
This engaging interactive let’s you “fly” through the solar system at the scroll of a mouse. At the top of the page, a spaceship launches from Earth, and as you scroll down you will learn fun facts about the layers of the atmosphere, satellites, meteors, and more. This captivating user experience and great design has helped the piece generate 130 LRDs.
How Many Calories Do I Need?
The commonly suggested caloric intake is 2000, but how many calories should you actually consume? This calorie calculator takes your weight, age, height, and activity level into account to suggest how many calories you should consume if you want to lose weight, maintain your weight, or gain weight. Its seamless design and easy two-step process attracts 40,400+ visitors a month and has helped it gain a traffic value of $71,600.
How Much Water Should I Drink?
We’re told to drink eight glasses of water a day, but how much do we need when we’re active? Camelbak’s hydration tool calculates how much water you should drink based on your gender, age, weight, the activity you will be doing, and the weather. The well-designed, four-panel questionnaire attracts 32,400+ visitors a month and has an impressive traffic value of $85,000.
How to Get a Job
This piece goes above and beyond the list format, acting as an interactive checklist for people searching for jobs. The 50 tips are segmented into nine different stages of a job search. Each tip can be checked off the list or sent as an email reminder in a predetermined number of days. This interactive’s actionable advice and additional resources has helped it generate 210 LRDs.
How to Lose Weight
Diet Doctor makes the process of losing weight less overwhelming by breaking it into 18 actionable tips. You can click on each tip to be directed to that section of the guide, or scroll through the complete piece. Each section uses imagery and bulleted and bolded text to make the guide easy to read. This information-rich piece attracts 20,100 visitors per month and has generated 239 LRDs.
How to Make Money
In this guide, personal finance guru Ramit Sethi spills some of his best secrets to making more money, whether at your current job or on the side. This well designed piece segments important sections through color blocking and uses pull quotes to highlight the most important points, making the guide easily scannable. Sethi’s words of wisdom attract 28,400+ visitors per month and have a traffic value of $50,700.
If you’re in need of some inspiration, you’ll love this piece of content. It combines hundreds of inspiring quotes with original visuals, to showcase words of wisdom from the best of the best. This piece’s uplifting messages has helped it attract 113,000+ visitors a month and gain a traffic value of $323,000.
Instructions for AeroPress Coffee
With countless coffee contraptions at your fingertips, it’s hard to determine which one is best fit for your lifestyle. This beautifully designed AeroPress guide shows you that this tool is easy to use on-the-go by filming its impressive how-to video at a campsite. Post-video, there are step-by-step written instructions that give a recap of the process.
KPCB’s internet trend report goes to show that 10x content can be as “basic” as a slideshow. This piece has generated 2904 LDRs. Why? Because it’s informative, insightful, and consistent. KPCB draws from reputable sources, using them to create a unique narrative about the state of the internet. What’s more, they’ve consistently produced quality internet trend reports for the past 15 years, making them an authority in this space.
iPad Pro Review
This iPad review is not only informative, it’s also well designed. The video, detailed images, pull quotes, and end summary cover all the main points and make the piece easy to read, while the longform copy adds depth to the analysis.
Brian Dean of Backlinko turns a complex topic into something accessible with this keyword research guide. Throughout its seven chapters, it discusses how to use Google Keyword Planner, brainstorm for niche markets, utilize long tail keywords, and more. Using blocks of color and rich visuals to break up each section, he makes this longform content extremely manageable and engaging. A free PDF download is also available, adding to its utility.
Learn Morse Code
Ever wanted to learn morse code? This interactive takes you through the basics. First it gives you a quick tutorial how to use to tool, then it takes you through the ABCs. It prompts you to practice A, B, and C multiple times so you can commit the letters to memory, and then it provides a new challenge to help you learn more.
For most of us, after a long day at work or school the last thing we want to do is spend a lot of time cooking (or wash dishes). This weeknight meal planner will help you choose simple, tasty meals and make sure you buy enough groceries for the week in advance. It allows you to filter recipes by five ingredients, clean eating, low cal, quick and easy, and vegetarian, and then send yourself an email reminder of your weekly meal plan.
Medical Billing and Coding
If you’re interested in the medical billing and coding industry but don’t know where to begin, this six section video series will guide you through the basics and prime you for your certification test. Each section is broken up into bite-sized videos (there are a total of 65) with accompanying transcripts, allowing people to consume the content in either video or text format.
To help you estimate the price of your mortgage payments, including taxes and insurance, Zillow created a mortgage calculator. It allows you to input your home price, down payment, and interest rate, and will give you a month-by-month mortgage breakdown and schedule. Its seamless UX and great information has helped in gain 758,000+ views per month and 453 LRDs.
Paleo Diet Recipes
Paleo Leap makes finding recipes that adhere to Paleo restrictions easy with their expansive recipe hub. It allows you to filter recipes by types of meals, cooking methods, and dietary restrictions to help you find something that fits your taste. This helpful resource attracts 61,400+ visitors a month and has an impressive traffic value of $35,400.
This informative piece of content brings the elements in the periodic table to life by allowing you to interact with each element to find its state of matter at various temperatures, its chemical properties, its isotopes, and more. Those attributes make it a go-to source for people interested in the periodic table and help it attract 905,000+ visitors per month.
This personality test puts a creative spin on the Myers-Briggs test by creating personas and illustrations like debater, advocate, and adventurer for each personality type. Its great design and well-formatted results makes the survey experience enjoyable, and has helped it rise above other similar surveys, attracting 284,000+ visitors a month and gaining an impressive traffic value of $282,000.
This is a great example of a piece of content that takes a simple topic -- reading speed -- and elevates it by making the user experience customizable and incorporating data in a unique way. Before you start the test, you can choose font size, text length, and which book you would like to read. After you read the excerpt, it not only compares your reading speed to different age groups, it also tests your comprehension.
Renting vs Buying
Buying a house is a huge financial commitment. You want to make sure it’s the right investment before making a down payment, but what factors should you consider? To help you decide whether buying or renting is smarter, the New York Times put together a calculator that takes the most important costs into consideration and compares the house cost to its equivalent monthly rent. This interactive’s good design and ease of use has helped it generate 404 LRDs.
iFixit’s repair guide hub effectively organizes hundreds of helpful guides. The home page houses eight categories, from electronics like Macs and tablets to cars and trucks. Each category is further divided into detailed subsections for each model of equipment and problem. Because the hub is so informative and easy to navigate, it has generated 196 LRDs.
Whether you’re applying for your first serious job or making a big career shift, determining what employers want can be difficult. This is a great hybrid piece -- part guide, part templates -- that walks readers through the process of writing a great resume and then provides 283 templates. This resource has proved extremely valuable, reaching 315,000 people per month.
Sales Email Templates
An effective, engaging email can be a game changer. This is the ultimate guide on how to write a great sales email. It gives a brief overview of the dos and don’ts of writing emails, and then provides 101 email templates to help inspire you. The templates are divided into 13 categories including cold outreach, follow up, startup, and inbound. You can even download them all in PDF form.
Moz’s Beginner’s Guide to SEO consists of ten chapters, covering a range of topics from how search engines work to how to track your SEO success. Not only is this guide extremely comprehensive, it’s also strategically formatted with important points bolded or bulleted, and accompanying illustrations, for people who don’t like to read things word-for-word. These elements have helped the guide reach 17,800+ people a month and generate 1373 LRDs.
This interactive by NASA breaks down the solar system's vastness down into five categories -- planets, small bodies, moons, regions, and stars -- with detailed subsections under each category. Each subsection includes basic facts, trivia, images, and more. Its extensive information and good design has helped it attract 130,000 visitors a month.
One of the best ways to learn is by reading about the successes and failures of others who have been in your shoes. To inspire other entrepreneurs, Alex Turnbull, CEO and Founder of Groove, shares his go-to startup blogs. He not only explains why the blogs are valuable, he also recommends posts from each one.
This interactive calculator will tell you the time of dawn, dusk, sunrise, and sunset on any given day of the year at any location in the world. It also shows you the trajectory of the sun throughout the year, and links to the weather forecast at your specified location. Its detailed information and fun interface has helped it generate 1821 LRDs.
To make choosing sustainable seafood easier, and to raise awareness about the impact poor fishing and farming practices have on the environment, Monterey Bay Aquarium created this extensive seafood recommendation interactive that’s generated 1830 LRDs. It explains in detail the best choices, good alternatives, and fish to avoid based on what species they are, where they come from, how they are caught.
Team Building Games
Want to enhance your team’s communication skills, or just help everyone get to know each other a little more? This guide shares 32 different games for all types of people and explains the purpose of each, so you can find one that your team will enjoy. The fun animation and colorful grid at the top enhances the user experience of the post and has helped it attract 22,400+ visitors per month and gain a traffic value of $72,300.
The Best Infographics
We may be biased because we wrote this piece, but we think it’s a great resource to inspire designers and marketers alike. It shares top-notch infographics that cover a variety of topics from agriculture to politics to food. The selection process added a depth most others won't go to, sourcing from decades of experience and thousands of infographics viewed to curate the best of the best into one list.
The Best Recharable Batteries
This review is so great because while it is extremely detailed, it also gets right to the point. Even before the table of contents, the top two batteries, as well as the top charger, are revealed. Only then are the methods and reasoning discussed. The time .gifs and charts are strong additions to the text, quickly summarizing the tests that they conducted.
Thirty Day Workout Plan
This thirty-day fitness guide is effective because it breaks a month-long fitness challenge into manageable daily goals. Each day of the challenge is accompanied by an informational video, daily objectives to keep the user on track, and further reading. Plus, the guide has a separate page for each day of the challenge so users can really focus on one topic at a time.
Tone of Voice
This guide takes you through the basics of developing a brand voice, from ideation to implementation. It’s short paragraphs and bulleted text make it easy to read from start to finish. Plus, its relatable brand examples, interviews with executives, and reader exercises make this guide practical rather than simply theoretical, helping it generate 173 LRDs.
Types of Braids
Ladies, we all know how hard to follow beauty tutorials can be. This tutorial strategically combines .gifs, photos, and text to explain how to do 17 types of braids. These .gifs are effective because they are short, show just enough to help you understand the technique, and auto-repeat. This means you can watch them hands free while attempting to braid instead of having to stop and start a video.
Types of Roses
There are over 150 species of roses, but we only see a few of them regularly. Hybrid tea roses, for example, are the most popular amongst florists. To showcase the lesser known roses and help people understand rose classification, FTD created this compendium. The top portion combines informational text with visuals to reference, while the bottom contains an infographic that further visualizes how various roses are associated.
Types of Wine
This piece explores the profiles of eight common types of wine -- four white, four red. It gives a description of the wine, food pairings, style, similar alternatives, and an accompanying visual that depicts the most prominent flavors, so you can find a wine that suits your taste. If you’re interested in learning about more types of wine, the bottom of the article features an infographic that charts wine by taste and style.
Ways to Conserve Water
The non-profit organization Water Use It Wisely takes the list format to the new heights by transforming it into an interactive. This piece provides 190 ideas on how to conserve water, which can be viewed in a grid or list format and filtered by outdoor tips, indoor tips, office, and kids. These great ideas and fun user experience has helped this piece generate 724 LRDs.
Having trouble choosing a color palette for your wedding? Wedding Paper Divas created an interactive that allows you to choose the season of your wedding and your favorite color. It will then suggest palettes that are bright, colorful, metallic, muted, or monochromatic. Each palette is accompanied by a Pinterest board with ideas for invitations, flowers, dresses, and more.
Songs can really set the tone for an event. To help the bride and groom tell their love story at each stage of their wedding, Wedding Paper Divas created this wedding song interactive. It highlights the most notable events of a wedding from processional to first dance to reception. Each event has a list of suggested songs that can be filtered by genre and decade. If you’re unfamiliar with a song you can even watch the video and view the lyrics.
What Can I Make
Have you ever wondered what you can make with the ingredients in your kitchen? Supercook finds recipes based on the ingredients you input, and suggests ingredients that will allow you to make additional dishes. It also let’s you filter by restrictions, cuisines, and meal types, taking this interactive to the next level and helping it generate 3491 LRDs.
What is Code
This interactive article takes a complicated, but very relevant topic -- code -- and transforms it into an understandable subject through storytelling, topic segmentation, and simple examples. By using a conversational tone, Paul Ford draws readers in from the beginning making the complexities of code not only digestible, but entertaining. This approach has helped to generate 1673 LRDs.
What is Copywriting
This piece on copywriting gives the topic personality by turning into a cartoon. The intro video describes, in a unique and creative way, how Bobby transformed his career through good copywriting. Great content doesn't always have to be serious.
Banksy Street Art
Bansky is a street artist that created art all over the world. This interactive map shows how vast his collection of work is. You can drag the map around, zoom in, and click on the red pins to learn more about each piece.
Whether you practice yoga regularly and want to learn more advanced poses or are just starting to get the feel for it, this video hub is a great learning tool. It has hundreds of short how-to videos, and you can sort them by category and skill level to find poses that are right for you. These instructional videos attract 64,600+ visitors per month and have a traffic value of $167,000.
So what’s the bigger picture? Why do people put so much effort into creating content that ranks? And is there really a return on investment?
To help you understand how you can compete in search and what the revenue potential is for your company, we created this eBook and ROI calculator. It goes through the qualities of effective content, how to calculate revenue and expenses, and example profit timelines.
If you’re ready to embrace the power of content marketing, but don’t know where to start, get in touch! We can help you come up with a content marketing strategy that’s right for your company.