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In the past, it was somewhat difficult to get a seat at the table as an SEO with large publishers. They had Facebook sending a huge amount of traffic, often times even more than search.

In today’s world, declining reach on Facebook means that there’s no better time to be an SEO. The executive team pays attention to you and things actually get done. That said, there is still much to do, and important projects to prioritize.

There’s no better pair to go to for advice on exactly that than Marshall Simmonds and Matthew Brown, two of the most respected voices on publisher SEO. As former SEOs at The New York Times and consultants to many other respected publishers just like them, this duo brings a wealth of experience as it comes to content strategy for publishers.

In today’s episode, we talk AMP, how publishers think about links, editorial opinion as linkbait, and a whole lot more. Check it out below.

Show Notes:

Check out the audio version of this post on our podcast feed. Moving forward, we will only post “Content and Conversation” content on that feed.

Upcoming guests on Content and Conversation include Cyrus Shepard, Brian Dean, and Jon Cooper. Make sure to subscribe to stay tuned for more great content just like this!

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