Vena Solutions is designed to take Excel mastery to the next level, automating reporting and simplifying strategic analysis so actors with a stake in financial planning can draw reliable and novel insights from data.
Industry: SaaS
Location: Toronto, Ontario, Canada
Services provided: Content marketing, SEO, web design, development, and digital PR
Challenges
Vena Solutions needed a content marketing agency to help them create blog posts that wouldn’t only rank but also earn high-authority links from reputable news sources. More specifically, Vena wanted to target difficult keywords to become an authority in their industry and increase their topical relevance.
The results
Growth summary
Siege Media immediately got to work creating top-funnel pieces for Vena Solutions with shareability top of mind. Since July of 2023, the Vena Solutions blog has seen a 197% increase in organic traffic value and 216% more links across multiple high-ranking blog posts.
These included a range of statistics-centric posts that encouraged others to link back to Vena as an authority in the space. Siege Media’s digital PR efforts yielded impressive results with the post “Saas Statistics,” which leveraged both external and internal data to earn links from multiple high-authority websites, like MarketingProfs, PayPro Global, and Insivia.
The momentum continued with the “Remote Work Statistics” post, which secured high-quality links from influential outlets such as the Multidisciplinary Digital Publishing Institute (MDPI) and Outsource Accelerator.
A recent comparison of Siege Media’s strategic content revamps to previous simpler updates has revealed the value of Siege Media’s approach to content creation and distribution:
- 80 Remote Work Statistics and Trends: Increased clicks by 50% and impressions by 113%
- 74 SaaS Statistics, Trends, and Benchmarks: Increased clicks by 113% and impressions by 48%
Ultimately, this data provides valuable insights into the effectiveness of Siege Media’s work and can be used to inform future campaigns.
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