E-commerce•

Siege Media achieved a 306% traffic value increase for Elk Springs Resort

86%

increase in organic monthly traffic

306%

increase in traffic value for the blog

258%

increase in monthly organic traffic to the blog

Elk Springs Resort is a luxury cabin rental service for people visiting the Great Smoky Mountains. They offer all kinds of cabins with a wide range of amenities, like indoor pools, EV charging, and game and theater rooms.

Industry: E-commerce

Location: Gatlinburg, TN, U.S.

Services provided: Content marketing, SEO, and web design

Challenges

Elk Springs Resort was looking for an SEO and content marketing agency to boost visibility for their luxury cabin rentals in the Gatlinburg, TN, area. The Smoky Mountain vacation rental space is ultra-competitive, and seasonality is also at play, so it can be challenging to achieve evergreen site growth and conversions.

Elk Springs Resort wanted to maximize their ranking potential and enhance their on-site experience.

Growth Summary

Siege Media started the engagement with a complete SEO and content audit. We identified pages sitewide with room for growth regarding the user experience (UX), SEO, and site design. Siege Media created updated web designs for the blog homepage and valuable pages across the site and gave recommendations to improve UX and core web vitals.

The SEO team conducted blog and site content audits and keyword research to identify opportunities, from “low-hanging fruit” revamps to net-new content across the top, middle, and bottom funnels.

This improved sitewide website redesign enhanced the user’s experience while targeting all funnels of the customer’s journey. Top-funnel landing pages like 25 Unbelievable Black Bear Facts target a general audience. In contrast, specific cabin posts — like Gatlinburg Cabins with EV Chargers — intentionally target a niche audience specifically searching for luxury vacation rentals in Gatlinburg.

This full-funnel approach to web design, SEO, and content marketing created sitewide growth, with an 86% increase in organic monthly traffic and an 81% increase in monthly traffic value to the homepage.