Siege Media achieved 10X+ organic traffic growth for Elk Springs Resort
$20,599
increase in site traffic value
305%
growth in monthly organic blog traffic
95%
increase in organic blog links
Elk Springs Resort rents luxury condos and cabins to vacationers in the Smoky Mountain region. They cater to a wide variety of getaway needs, from honeymooners to family-oriented stays.
Industry: E-commerce
Location: Gatlinburg, TN, U.S.
Services provided: Content marketing, SEO, and web design
Challenges
Elk Springs Resort was looking for an SEO and content marketing agency to boost visibility for their luxury cabin rentals in the Gatlinburg, TN, area. The Smoky Mountain vacation rental market is saturated and has strong seasonality, so achieving evergreen site growth and conversions can be challenging.
Elk Springs Resort wanted to maximize their ranking potential and enhance their on-site experience to enable consistent growth.
The results
Growth summary
Siege Media started the engagement with a complete SEO and content audit. We identified pages sitewide that had room for growth in terms of user experience, SEO, and site design.
For example, we identified Elk Spring Resort’s “Things to do” pages as an organic growth opportunity. Throughout our engagement, these pages experienced a 24% increase in links, an over 1,300% increase in traffic value, and a nearly 1,500% increase in organic traffic.
Siege Media updated web designs for the homepage, blog, and other valuable pages across the site, focusing on improving UX and core web vitals. The SEO team conducted blog and site content audits and keyword research to identify opportunities, from “low-hanging fruit” revamps to net-new content across the top, middle, and bottom funnels.
These efforts improved site-wide website redesign and enhanced the user experience while targeting all funnels of the customer’s journey. Top-funnel landing pages like 25 Unbelievable Black Bear Facts target a general audience. In contrast, specific cabin posts — like Gatlinburg Cabins with EV Chargers — intentionally target a niche audience of EV owners specifically searching for luxury vacation rentals in Gatlinburg.
Throughout our engagement, we’re proud of our team’s work and its results. In addition to the staggering growth we drove for the “Things to do” pages, the broader site also experienced growth in the following ways:
- 380% increase in blog traffic value
- 305% increase in blog organic traffic
- 189% increase in sitewide traffic value
- 200% increase in sitewide organic traffic
While traffic was the main focus, our work also drove a 95% increase in blog LRDs.
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