AI writing statistics reveal the growing role of artificial intelligence (AI) in content creation. From auto-filled suggestions in word processors to tools that summarize complex data, AI is revolutionizing how we write and edit.
As I type out this text in Google Docs, the software automatically recommends greyed-out words and phrases for me to use to help write a catchy intro. While some may see this as dystopian, auto-filling can actually make my life easier (when it predicts the right text, of course).
Like all things, the suggestions aren’t perfect 100% of the time — machine learning needs to adapt to the voice of the writer, and colloquialisms are often lost on AI.
But what does all this mean for the future of content marketing services and creative content?
Here at Siege Media, we believe AI is only as good as the content you provide it. We use it to summarize proprietary data, simplify complex topics, or edit pre-existing pieces based on custom style guides. It’s a groundbreaking tool for augmenting human-generated content, but that doesn’t mean it can completely replace it.
Keep reading to learn more about this year’s AI writing statistics, content marketing trends, statistics about writing, the projected market growth for artificial intelligence, and the global ramifications of AI.
And don’t worry — this post was written by a bonafide human being who did research with their squishy, organic brain.
- AI Writing Statistics
- AI Marketing & Blogging Statistics
- Global AI Statistics
- AI Writing and ML Statistics
- AI Jobs and Market Statistics
- Frequently Asked Questions
- Siege Can Add a Human Touch
AI Writing Statistics
Spell check has been around since the beginning of mass-market word processors launched in the 80s — these AI statistics help illustrate how AI writing tools have evolved since then.
- In our recent study, 90% of content marketers plan to use AI to support content marketing efforts in 2025 — up from 83.2% in 2024 and 64.7% in 2023. (Siege Media + Wynter, 2025)
- Not even one-quarter (21.5%) of content marketers who use AI to support their content marketing efforts claim their strategy is underperforming, whereas 36.2% of those who don’t use AI say the same. (Siege Media + Wynter, 2025)
- 47% of marketers use AI tools to generate content, and 28% use them to generate design elements. (Siege Media + Wynter, 2024)
- Customer-service businesses interested in AI adoption should be aware of three critical areas: integration, data privacy, as well as monitoring and adaption. (Typewise)
- Google’s John Mueller recommends using artificial intelligence to find inspiration or try new things for writing projects. (John Mueller)
- 72% of adults believe AI will help them handle repetitive tasks more effectively. (Statista)
- Achieving existing capabilities like writing short articles and tweets will become much cheaper and more efficient as a result of AI. (Stanford)
- AI writing is likely to take over as much of digital publishing and editing as readers will tolerate. (The Verge)
- In the U.S., public opinion is more favorable for AI when it comes to detecting fraud patterns (43%), manufacturing goods (32%), and predicting the weather (31%). (Statista)
- However, public opinion is less favorable for AI regarding performing medical tasks (14%), 911 operations (14%), and writing news stories (11%). (Statista)
Pro Tip: Experimenting with AI prompts and starting an AI prompt library with the prompts you find useful will aid your content marketing process. Regularly revisit prompts, tweak them, and add more as you go.
AI Content Marketing & Blogging Statistics
If you’re curious about how AI blog integrations will affect content marketing — from brainstorming to publishing — this is the section for you.
- AI in content marketing is most often used for content ideation (71%), content development (68%), drafting content (47%), and strategy (40%). (Siege Media + Wynter, 2024)
- 62.8% of content marketers reported traffic growth YoY, and 36.4% of them reported a decline, with most of both cohorts seeing moderate changes (1%-24%), as opposed to drastic ones (25%+). (Siege Media + Wynter, 2025)
- 44.4% of content writers leveraging interactive content claim their content strategy is mildly or very successful, compared to 39.9% of content writers who don’t invest in interactives claiming the same. (Siege Media + Wynter, 2025)
- Over two-thirds of content marketers reported a decline in traffic between 2024 and 2025 due to the rollout of AI Overviews and AI tools. (Siege Media + Wynter, 2025)
- The most trusted AI tool in 2025 is ChatGPT, as the reigning champ with a 77.9% selection rate — a more than 50% lead on the next most popular option, Claude. (Siege Media + Wynter, 2025)
- Google’s attitude towards AI content has shifted over the years, claiming their focus is now on “the quality of the content, rather than how the content is produced.” (Google Search Central)
- However, Google is implementing new efforts to reduce low-quality AI content created specifically for search engine rankings. (Google)
- Marketers using AI-generated content experience a 36% higher conversion rate on landing pages. (Zebracat)
- AI copywriting tools improve ad click-through rates (CTRs) by 38%, reducing cost-per-click (CPC) by 32%. (Zebracat)
- AI-assisted blog writing tools increase organic traffic by 120% within 6 months. (Zebracat)
- The Washington Post wrote more than 850 stories about the Rio Olympics with the assistance of AI. (The Washington Post)
- Most marketers are already using AI for basic content creation (76%) and for generating a copy (76%). (Salesforce)
- Approximately 82% of public relations (PR) professionals surveyed worldwide said they used generative AI to ideate or brainstorm. Around 72% reported turning to AI to write a first draft, while 70% used it to edit or refine a draft they had written. (Statista)
Global AI Statistics
What do the ramifications of machine learning and the following AI writing statistics look like across the globe? Learn more about regulations, total global growth, and how artificial intelligence and natural language processing may become propaganda and misinformation tools.
- The EU was the first global superpower to draft regulatory frameworks around the use of AI. (European Commission)
- Today, the Global Partnership on Artificial Intelligence (GPAI) mandates the development and use of AI in accordance with human rights and democratic values. (OECD)
- The global AI market was valued at $196.63 billion in 2023 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 36.6% from 2024 to 2030. (Grand View Research)
- The machine translation market is expected to grow to $7.5 billion by 2032. (Global Market Insights)
- The global funding for AI natural language processing is $7 billion. (Finances Online)
- The estimated global growth for natural language processing is expected to be worth $48.46 billion USD by 2026. (Mordor Intelligence)
- AI-capable PCs are forecasted to make up 40% of global PC shipments in 2025. (Canalys)
- AI in the education market is set to reach $88.2 billion globally by 2032 at 43.3% CAGR. (Allied Market Research)
- AI in education is projected to reach a $6 billion market by 2025, expanding far beyond just tutoring and writing assistance for students. (Springer Nature)
AI Writing Software and Machine Learning Statistics
Curious about how AI content marketing tools and machine learning actually work? This section may enlighten you.
- Google released its own ChatGPT alternative, Gemini, in 2024 — it’s the first model to outperform human experts on MMLU (Massive Multitask Language Understanding). (Google)
- ChatGPT is also able to generate code and simple mathematics. (Universidad Pontificia Comillas, Madrid)
- GPT-4 — ChatGPT’s most advanced version — can generate 25,000 words and understand over 26 languages. (Semrush)
- As of March 2025, ChatGPT has 400 million weekly active users, including 15.5 million Plus subscribers and 1.5 million enterprise customers. (NerdyNav)
- The United States leads ChatGPT adoption with approximately 70 million monthly active users, representing about 19.01% of ChatGPT’s global user base. (NerdyNav)
- ChatGPT accounts for 62.5% of the AI assistant market, establishing itself as the dominant player with its 400 million weekly active users. (NerdyNav)
- 97% of mobile users use AI-powered voice assistants. 2% of iPhone users have never used Siri, and 4% of Android users have never used Google Assistant. (Creative Strategies)
- Unlike many other text-to-text AI language models, LamDA was trained on dialogue. (Universidad Pontificia Comillas, Madrid)
AI Jobs and Market Growth Statistics
The market growth for AI is poised to explode in the coming years. But how will it affect the job market, and will human beings fall to the wayside for cheap artificial alternatives? Check out these AI growth statistics.
- By 2030, the U.S. market for AI technologies is expected to grow to well over $1.8 trillion. (Statista)
- When asked how business leaders felt about generative AI, 62% expressed excitement, 46% were fascinated, and 30% were uncertain. (Deloitte)
- Some reports say AI-powered machines could replace 85 million jobs by 2025. (World Economic Forum)
- 79% of leaders expect generative AI to transform their organizations within the next three years. (Deloitte)
- The majority of companies are using AI to improve efficiency and productivity (56%) rather than innovation and growth (29%). (Deloitte)
- 41% of leaders felt unprepared to address talent concerns related to AI adoption. (Deloitte)
- 91% of leaders believe generative AI will improve their organization’s productivity. (Deloitte)
- 58% of adults believe that AI will lead to increased job creation in the technology field. (Statista)
- 40% of business leaders say they will purchase AI solutions packaged from technology vendors within the next year. (Deloitte)
- An automation software giant has agreed to buy an AI assistant provider for $2.85 billion in cash and stock, confirming it’s a good time to be an AI startup. (LinkedIn)
Frequently Asked Questions
Here are some of the most frequently asked questions about AI writing.
How Good Is AI Writing?
Like all things artificial intelligence, this is a gray area. Though AI writing is perfectly competent, many find that AI writing isn’t people-first and unable to cater to the humans who read it.
Plus, with so many people now using AI, AI content has become a commodity. Users can essentially get the same content from similar prompts, but it won’t rank well on a SERP that prioritizes unique posts and user experience.
Is AI Going To Replace Writers and Designers?
AI will not replace writers and designers anytime soon — especially not in 2025. People add value to the creative process and can better target keyword utilization and placement within blog posts.
Additionally, AI can’t yet identify blog image best practices, like where to place images, how to design for the SERP, and considering the fold, among others.
Which AI Tools Are Best for Writing?
ChatGPT is a great AI writing tool for writers who need help finding inspiration, analyzing data, researching related keywords, and outlining posts. Use it as an editing and summarizing assistant rather than creating content from scratch.
Grammarly and Hemingway are good tools to use for self-editing before passing copy to a professional copy editor.
We do not recommend relying on AI to write or edit entire posts, as they have yet to learn the intricacies of the ideal post structure for SEO and conversational language.
What Are the Most Popular AI Writing Tools?
When asked which AI tools content marketers feel are most reliable and trustworthy for assisting with content marketing, ChatGPT was the reigning champ with a 77.9% selection rate — a more than 50% lead on the next most popular option, Claude. (Siege Media + Wynter, 2025)
Siege Can Add a Human Touch
Though Siege Media is excited about the future of AI and can’t wait to see how it changes the landscape of content marketing, we’re still a content marketing agency that employs more than 90 people worldwide.
Though these AI writing statistics highlight its cutting-edge technology, Siege Media will always have a human touch regarding our content — from now and into the future. Contact us today to learn more about our copywriting services.
