Everybody has a take on AI writing and content marketing services — here’s ours.

As I type out this text right now in Google Docs, the software automatically recommends greyed-out words and phrases for me to use to help write a catchy intro. While some may see this as dystopian, auto-filling can actually make my life easier (when it predicts the right text, of course).

Like all things, the suggestions aren’t perfect 100% of the time — machine learning needs to adapt to the voice of the writer, and colloquialisms are often lost on artificial intelligence (AI).

But what does all this mean for the future of content marketing services? Here at Siege Media, we believe AI is only as good as the content you feed it. We use it to summarize proprietary data, simplify complex topics, or edit pre-existing pieces based on custom style guides. It’s a groundbreaking tool for augmenting human-generated content, but that doesn’t mean it can completely replace it.

Keep reading to learn more about AI writing statistics, this year’s content marketing trends, and then continue for information about the projected market growth for artificial intelligence, as well as the global ramifications of AI.

And don’t worry — this post was written by a bonafide human being who did research with their squishy, organic brain.

AI Writing Statistics

Spell check has been around since the beginning of mass-market word processors launched in the 80s — these AI statistics help illustrate how AI writing tools have evolved since then.

AI usage rates in 2024 vs. 2023

  • In our recent study, 43.8% of businesses that use AI content generation tools reported experiencing a very successful content strategy, but 48.6% of businesses that do not use AI content generation tools also reported experiencing a very successful content marketing strategy. (Siege Media + Wynter)
  • 47% of marketers use AI tools to generate content, and 28% use them to generate design elements. (Siege Media + Wynter)
  • 83.2% of content marketers plan to use AI content generation tools to assist their content marketing efforts in 2024. (Siege Media + Wynter)
  • 81.5% of B2B and 87.7% of B2C businesses plan to use AI content generation tools to assist their content marketing efforts in 2024. (Siege Media + Wynter)
  • There are three classes of AI writing available: AI text prediction, AI text editors, and AI text generators. (Typewise)
  • Google’s John Mueller recommends using artificial intelligence to find inspiration or try new things out for writing projects. (John Mueller)
  • 53% of adults believe AI will help them handle repetitive tasks more effectively. (Statista)
  • Achieving existing capabilities like writing short articles and tweets will become much cheaper and more efficient. (Stanford)
  • AI writing is likely to take over as much of digital publishing and editing as readers will tolerate. (The Verge)
  • In the U.S., public opinion is more favorable for AI when it comes to detecting fraud patterns (43%), manufacturing goods (32%), and predicting the weather (31%). (Statista)
  • However, public opinion is less favorable for AI regarding performing medical tasks (14%), 911 operations (14%), and writing news stories (11%). (Statista)

A graphic of 2024 content marketing trends and insights about how valuable AI is and that businesses are embracing it more than ever.

AI Content Marketing & Blogging Statistics

If you’re curious about how AI blog integrations will affect content marketing — from brainstorming to publishing — this is the section for you.

  • AI in content marketing is most often used for content ideation (71%), content development (68%), drafting content (47%), and strategy (40%). (Siege Media + Wynter)
  • Google’s attitude towards AI content has shifted over the past year, claiming their focus is now on “the quality of the content, rather than how the content is produced.”(Google Search Central)
  • However, Google is implementing new efforts to reduce low-quality AI content created specifically for search engine rankings. (Google)
  • Artificial intelligence can best support marketers in the strategy and planning phases by helping in segmentation, targeting, and positioning (STP). (Science Direct)
  • Bloggers who use AI content creation tools spend an average of 30% less time writing a blog post. (Wordtune)
  • The Washington Post wrote more than 850 stories about the Rio Olympics with the assistance of AI. (The Washington Post)
  • 100% of communications/media and real estate businesses use AI to assist with blog development. (CMO Survey, Fall 2023)
  • Most marketers are already using AI for basic content creation (76%) and for generating a copy (76%). (Salesforce)
  • Those who use AI in marketing saw a 6.2% increase in sales, a 7% increase in customer satisfaction, and 7.2% lower marketing costs. (CMO Survey, Fall 2023)
  • The most popular AI tools in 2023 were ChatGPT (14.6B web visits), Character.AI (3.8B), and QuillBot (1.1B). (Writerbuddy)
  • By early 2023, ChatGPT had accumulated over 100 million monthly users. (OpenAI)

Global AI Statistics

What do the ramifications of machine learning and the following AI writing statistics look like across the globe?

Learn more about regulations, total global growth, and how artificial intelligence and natural language processing may become propaganda and misinformation tools.

An image that shows a statistic on machine translation market growth

  • The EU was the first global superpower to draft regulatory frameworks around the use of AI. (European Commission)
  • Today, the Global Partnership on Artificial Intelligence (GPAI) mandates the development and use of AI in accordance with human rights and democratic values. (OECD)
  • In 2023, the global AI market was valued at $196.63 billion. (Grand View Research)
  • The machine translation market is expected to grow to $7.5 billion by 2032. (Global Market Insights)
  • AI startup investments surged in 2023, raising nearly $50 billion in funding. (Crunchbase)
  • The global funding for AI natural language processing is $7 billion. (Finances Online)
  • The estimated global growth for natural language processing is expected to be worth $48.46 billion USD by 2026. (Mordor Intelligence)
  • U.S. non defense agencies allocated $1.7 billion to AI research and development testing in 2022 — up more than 200% from 2018. (Stanford)

AI Writing Software and Machine Learning Statistics

Curious about how machine learning actually works? This section may enlighten you.

Statistic about Google Gemini

  • Google released its own ChatGPT alternative, Gemini,  in 2024 — it’s the first model to outperform human experts on MMLU (Massive Multitask Language Understanding). (Google)
  • ChatGPT is also able to generate code and simple mathematics. (Universidad Pontificia Comillas, Madrid)
  • GPT-4 — ChatGPT’s most advanced version — can generate 25,000 words and understand over 26 languages. (Semrush)
  • Unlike many other text-to-text AI language models, LamDA was trained on dialogue. (Universidad Pontificia Comillas, Madrid)
  • Grammarly provides a positive contribution to reducing errors made by users in terms of vocabulary, language, and mechanics like spelling and punctuation. (Lingua Cultura)
  • However, it is less effective in terms of two writing indicators: content and organization. Grammarly cannot detect whether or not the content of students’ writing is appropriate for the topic. (Lingua Cultura)

AI Jobs and Market Growth Statistics

The market growth for AI is poised to explode in the coming years. But how will it affect the job market, and will human beings fall to the wayside for cheap artificial alternatives? Check out these AI growth statistics.

Current AI jobs market and growth statistics

  • The AI market size is projected to reach $738.8 billion USD by 2030. (Statista)
  • When asked how business leaders felt about generative AI, 62% expressed excitement, 46% were fascinated, and 30% were uncertain. (Deloitte)
  • Some reports say AI-powered machines could replace 85 million jobs by 2025. (World Economic Forum)
  • 79% of leaders expect generative AI to transform their organizations within the next three years. (Deloitte)
  • The majority of companies are using AI to improve efficiency and productivity (56%) rather than innovation and growth (29%). (Deloitte)
  • 41% of leaders felt unprepared to address talent concerns related to AI adoption. (Deloitte)
  • 91% of leaders believe generative AI will improve their organization’s productivity. (Deloitte)
  • 58% of adults believe that AI will lead to increased job creation in the technology field. (Statista)
  • 40% of business leaders say they will purchase AI solutions packaged from technology vendors within the next year. (Deloitte)

AI Writing FAQs

Here are the most frequently asked questions about AI writing.

How Good Is AI Writing?

Like all things artificial intelligence, this is a gray area. Though AI writing is perfectly competent, many find that AI writing isn’t people-first and unable to cater to the humans who read it.

Plus, with so many people now using AI, AI content has become a commodity. Users can essentially get the same content from similar prompts, but it won’t rank well on a SERP that prioritizes unique posts and user experience.

Is AI Going To Replace Writers and Designers?

AI will not replace writers and designers anytime soon — especially not in 2024.

People add value to the creative process and can better target keyword utilization and placement within blog posts. Additionally, AI can’t yet identify blog image best practices, like where to place images, how to design for the SERP, and considering the fold, among others.

Which AI Tools Are Best for Writing?

ChatGPT is a great AI writing tool for writers who need help finding inspiration, analyzing data, researching related keywords, and outlining posts. Use it as an editing and summarizing assistant rather than creating content from scratch.

Grammarly and Hemingway are good tools to use for self-editing before passing copy to a professional copy editor.

We do not recommend relying on AI to write or edit entire posts, as they have yet to learn the intricacies of the ideal post structure for SEO and conversational language.

What Are the Most Popular AI Writing Tools?

ChatGPT, Gemini, Character.AI, and QuillBot are some of the most popular AI writing and chatbot tools.

An image that shows AI writing best practices by Siege Media

Siege Can Add a Human Touch

Though Siege Media is excited about the future of AI and can’t wait to see how it changes the landscape of content marketing, we’re still a content marketing agency that employs more than 100 people across the globe.

Though these AI writing statistics are enlightening (and sometimes scary), Siege Media will always have a human touch when it comes to our content — from now and into the future. Contact us today to learn more about our copywriting services.

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