With the latest financial technology, or fintech, statistics, it’s clear that going into banks is becoming a thing of the past. The global fintech market is growing, and you need to know how to reach consumers in this competitive environment.
Fintech disrupted the financial industry and became a multi-billion-dollar sector that continues to grow at an exponential rate. Some experts even predict that the fintech market will grow in revenue to over $1 trillion by 2032.
From moving money through a banking app to splitting a dinner bill with a friend or paying for coffee with a tap, people across generations are using fintech in their daily lives.
If you work in fintech content marketing, staying on top of the latest content trends can help you identify the right audiences to target and uncover new opportunities to stand out.
Let’s take a look at the latest fintech statistics, covering everything from industry market size to AI trends and more.
- Top 10 Fintech Statistics
- Fintech Industry Statistics
- Fintech Startup Statistics
- Fintech Adoption Rate Statistics
- Global Fintech Trends
- Fintech Investment Statistics
- AI in Fintech Statistics
- Fintech Blockchain Statistics
- Fintech Funding Statistics
- Underbanked Fintech Statistics
- Mobile Fintech Statistics
Top 10 Fintech Statistics
Simply put, fintech is the technology that powers how we move, manage, and access money.
With more startups entering the space and VC funding accelerating, many companies are turning to a focused fintech SEO strategy to grow their reach and stand out in a crowded market.
As adoption increases globally, fintech is improving customer experience and expanding access to financial services. That’s why it’s important to understand the latest trends shaping the industry.
- In 2024, the global fintech market was valued at $340.10 billion. (Fortune Business Insights)
- By 2032, fintech revenue is projected to reach $1.13 trillion, with a 16.2% compound annual growth rate (CAGR). (Fortune Business Insights)
- The AI in fintech market is expected to grow from $14.13 billion in 2024 to $17.79 billion in 2025. (The Business Research Company)
- North America holds the largest share of the global fintech market at $112.91 billion. (Fortune Business Insights)
- As of 2024, North America had more than 12,000 fintech companies, leading all global regions. (Statista)
- 17% of U.S. adults say they have invested in, traded, or used cryptocurrency. (Pew Research Center)
- The number of mobile banking users in the U.S. is projected to reach 80 million by 2028. (Statista)
- The global number of users in the robo-advisors segment is expected to grow by 1.5 million from 2024 to 2028. (Statista)
- In 2023, 50% of U.S. households used nonbank online payment services such as PayPal, Venmo, or Cash App. (FDIC)
- Global losses from online payment fraud are projected to exceed $362 billion between 2023 and 2028. (Juniper Research)
Fintech Industry Statistics
The fintech industry continues to expand, with major players gaining value and new startups emerging around the world. These stats highlight the scale and momentum behind the sector.
- NASDAQ’s top-performing fintech stocks in early 2025 included Sezzle, Dave, Root, Robinhood Markets, and Priority Technology Holdings. (Nasdaq)
- Eight of the 10 most valuable fintech unicorns are headquartered in the United States. (Statista)
- As of February 2025, Visa had a market cap of $696.6 billion, and Mastercard was valued at $521.8 billion. (Statista)
- In 2024, Stripe led the U.S. fintech unicorn sector with a valuation of $65 billion. (Statista)
- Chime followed Stripe with a valuation of $25 billion, making it one of the top U.S. fintech unicorns. (Statista)
- Fintech companies based in the U.S. and China rank among the largest globally by market capitalization. (Statista)
- The global peer-to-peer lending market is expected to reach nearly $1 trillion by 2050. (Statista)
Fintech Startup Statistics
There’s a lot of venture capital money flowing into fintech startups, likely due to the rapid growth of many top fintech companies.
Not only has there been a sharp rise in users turning to fintech, but more people are also searching for modern ways to manage their money.
- There are more than 29,955 fintech startups operating globally. (DemandSage)
- Global fintech startups raised $24.6 billion in the first three quarters of 2024, down 24% year-over-year compared to the same period in 2023. (KPMG)
- As of 2024, the U.S. has 1,500 insurtech companies, including 25 insurtech unicorns. (Insurance Business magazine)
- Robinhood’s net revenue reached $471 million as of 2023. (Statista)
- The fintech startup Sunbit has raised over $770 million in funding. (Exploding Topics)
Fintech Adoption Rate Statistics
As fintech products become more accessible and widely trusted, user adoption continues to climb. The latest data reveals just how quickly digital tools are being integrated into daily financial habits.
- The digital payments segment leads the fintech market by user base, with over 3 billion users in 2024 and a projection of 4.45 billion by 2029. (Statista)
- Fintech industry revenues are expected to grow nearly three times faster than those of traditional banks between 2022 and 2028. (McKinsey)
- While traditional banking sees 6% annual revenue growth, fintechs could grow by 15% annually from 2023 to 2028. (McKinsey)
- In the U.S., 53% of consumers claim they use digital wallets more often than traditional payment methods like cash or physical cards. (GlobeNewswire)
- The number of digital payment users is expected to reach 8.34 billion globally by 2030. (Statista)
- Younger generations are driving the adoption of mobile wallets, with 62% of Gen Z and 53% of millennials using them, compared to just 21% of baby boomers. (GlobeNewswire)
Global Fintech Trends
Although the United States continues to lead the fintech market, growth is accelerating worldwide beyond its traditional hubs. Global transaction volumes and digital payment adoption reflect just how widespread the shift to fintech has become.
- In 2024, global fintech investment totaled $95.6 billion across 4,639 deals, the lowest level since 2017. (KPMG)
- While New York and San Francisco remain fintech hubs, Cleveland and Salt Lake City showed significant growth, and deal value surged over 400% in both Atlanta and Philadelphia. (Deloitte)
- 52% of the top early-stage fintech deals in 2024 occurred in emerging markets outside the U.S. and U.K., including France, India, Italy, and Kenya. (CB Insights)
- Investment in digital assets and currencies increased from $8.7 billion in 2023 to $9.1 billion in 2024. (KPMG)
- The largest fintech deal globally in 2024 was the $12.5 billion buyout of Worldpay, the only deal to surpass $10 billion that year. (Statista)
- Global non-cash transaction volumes are expected to rise from 1.3 trillion in 2023 to 2.3 trillion in 2027. (Capgemini)
- In 2023, digital wallets accounted for 82% of e-commerce transaction value in China, highlighting the dominance of mobile payments. (GlobeNewswire)
Fintech Investment Statistics
Many analysts and experts have pointed to fintech stocks as strong investment opportunities as more people adopt the technology.
As usage grows, people are turning to search engines like Google to find fintech services, which makes SEO content a huge part of any marketing campaign.
- Five of the top 10 equity deals in Q4 2024 went to companies focused on payment solutions, including mobile apps, cross-border tools, and platforms digitizing B2B transactions. (CB Insights)
- Mid- and late-stage deals in the banking sector rose to 38% of total deal volume in 2024, up from 21% in 2023. (CB Insights)
- The median fintech deal size rose to $4 million in 2024, marking a 33% YoY increase. (CB Insights)
- In 2024, fintech companies focused on payment services received the highest levels of global funding. (Statista)
- Venture capital-backed deals in payments raised approximately $6.7 billion, followed by $4.9 billion for digital lending and $4.5 billion for insurtech. (Statista)
- Across fintech sectors, banking saw the biggest jump, with the median deal size rising 70% year-over-year to $8.5 million. (CB Insights)
- In 2024, expansion-stage fintech dealmaking stabilized with nearly 500 deals, indicating steady market activity. (Deloitte)
- The median fintech deal size increased to $4 million in 2024, with deal sizes growing across all major global regions. (CB Insights)
AI in Fintech Statistics
Artificial intelligence is reshaping the fintech industry, from automating customer support to detecting fraud in real time.
As adoption grows, many companies are also exploring tools like AI writing to streamline fintech marketing content creation and improve customer communication.
- Fintech businesses have saved $7.3 billion in operational costs by using chatbots. (Juniper Research)
- Chatbots have also helped fintech companies save an estimated 826 million hours in customer interactions. (Juniper Research)
- Conversational AI platform Kore.ai raised $150 million in funding to scale its workforce and expand its product offerings. (PwC)
- The average expansion-stage pre-money valuation for fintech and AI companies reached $650.6 million in 2024. (Deloitte)
Fintech Blockchain Statistics
The blockchain is where hundreds of thousands of cryptocurrency transactions take place every day. But it’s not just about trading Bitcoin and Ethereum.
Major companies like IBM, Microsoft, Intel, Goldman Sachs, and Walmart are also using blockchain technology to improve security, transparency, and efficiency.
- 30% of the largest early-stage fintech deals in 2024 were for digital asset companies, showing renewed focus on crypto and blockchain. (CB Insights)
- In 2024, the crypto, blockchain, and digital assets segment saw 91 expansion-stage deals totaling nearly $1 billion. (Deloitte)
- Financial enterprises are adopting blockchain, particularly for stablecoin payments and international remittances, due to efficiency and fewer regulatory barriers. (Deloitte)
- Worldwide spending on blockchain solutions is projected to reach $19 billion in 2024, up from $17.9 billion in 2023. (Statista)
- The global blockchain solutions market grew at a 48% CAGR between 2018 and 2024. (Statista)
- Global investment in digital assets and currencies increased from $8.7 billion in 2023 to $9.1 billion in 2024. (KPMG)
- The Americas led in digital asset deal size in H2 2024, including Stripe’s $1.1 billion acquisition of Bridge and a $525 million raise by Praxis. (KPMG)
- On April 22, 2025, the Bitcoin network processed 518,267 transactions in a single day. (YCharts)
- There are over 19 million Bitcoins in circulation as of early 2025. (Statista)
Fintech Funding Statistics
While fintech remains a major focus for investors, funding levels have started to shift. Some regions continue to see strong capital inflows, while global deal activity has slowed compared to previous years.
- In 2024, VC-backed fintech funding in the Americas totaled $23.4 billion. (Statista)
- In 2024, the Americas remained the top region for fintech investment, attracting $63.8 billion. The EMEA region followed with $20.3 billion, and Asia-Pacific received $11.4 billion in fintech funding. (Statista)
- In 2024, VC investments in fintech declined to $43.4 billion globally. (Statista)
- In Q3 2024, total fintech deals dropped 16% quarter-over-quarter, reaching 753 deals. (CB Insights)
Fintech Statistics for the Underbanked
There are millions of unbanked and underbanked Americans, with even more globally facing limited access to traditional financial services. These individuals often rely on alternatives like money orders, check cashing, and payday loans.
Fintech has become a valuable solution, offering easier access to essential financial tools.
- 16.1% of unbanked Americans say they don’t trust traditional banks. (FDIC)
- More than 21 million Americans, or 11% of the population, don’t have a government-issued ID, making it difficult or impossible to get a traditional bank account. (ACLU)
- In 2023, 14.2% of U.S. households, or about 19 million households, were considered underbanked, or relied on nonbank financial services like check cashing or payday loans despite having a bank account. (FDIC)
- 24% of unbanked Americans have less than a high school education. (Federal Reserve)
- People who are fully banked and able to borrow are generally more prepared for financial disruptions. (Federal Reserve)
- Individuals who are less educated, low-income, or part of a racial or ethnic minority group are more likely to be unbanked or underbanked. (Federal Reserve)
- Black and Hispanic Americans, even those earning $100,000 or more, are more likely to be denied credit or approved for a smaller amount. (Federal Reserve)
Mobile Fintech Statistics
According to the FDIC, mobile banking continues to be the preferred banking method over physically going to the bank.
With so many people turning to mobile banking and fintech, it’s more important than ever for financial services companies to invest in digital marketing like SEO.
- In Q1 2024, Venmo saw an 8% year-over-year increase in total payment volume, reaching $69 billion. (Statista)
- In 2023, nearly half of U.S. banked households used mobile banking as their primary method of accessing their bank accounts. (FDIC)
- In 2023, digital wallets were used for $13.9 trillion in global transactions, making up 50% of all online purchases and 30% of point-of-sale transactions. (Worldpay)
- By 2027, digital wallets are projected to account for more than $25 trillion in global transaction value, or 49% of all sales online and in person. (Worldpay)
Unlock Growth for Your Fintech Business Today
The fintech industry is growing fast, and businesses across the financial space are working to keep up. With billions in investment each quarter and widespread consumer adoption, now is the time to get in front of your audience.
Most people discover fintech solutions through search engines. If your business isn’t ranking, your competitors are.
Siege Media helps fintech brands grow through strategic content and expert SEO. Learn more about our SEO consulting services.