As the fintech industry continues to grow and compete for venture capital and customers, working with a strong fintech marketing agency isn’t just good business. It’s a matter of survival.
In 2022, the vast majority (79%) of Americans preferred banking online, and that number is only increasing. Experts predict the fintech industry will increase to over $37 billion by 2026. Entrepreneurs launched more than 100,000 fintech businesses in 2021 alone.
With that much growth, you need to find a way to stand out, and partnering with a fintech marketing agency is a great strategy. A fintech marketing agency has the specialized knowledge and experience to target financial customers, which means they’ll produce the content marketing ROI you need to scale your business.
But how do you know which fintech marketing agency to pick? While we hope our services will help your brand stand out, we recognize we aren’t one-size-fits-all. We’ve pulled together some of the best fintech marketing agencies so you can make the right choice for your brand.
- Siege Media – Best for Premium SEO
- Straight North – Best for B2B
- Alloy – Best for International Startups
- CSTMR – Best for General Marketing
- Walker Sands – Best for PPC
- Inbound FinTech – Best for HubSpot Users
- Baldwin & Obenauf, Inc. (BNO) – Best for Boutique Agency Needs
- Growth Gorilla – Best for Fresh Starts
- Big Rock – Best for Video
- Crunchy Links – Best for Startups
- KlientBoost – Best for Enterprise
- Ninja Promo – Best for Crypto & Blockchain Companies
1. Siege Media
Best for: Premium SEO and content
Headquartered in: 100% Remote with hubs in San Diego, CA and Austin, TX
Services: SEO, content marketing
Strengths: Creating SEO content that ranks and brings in traffic to help you grow
Pricing: Personalized pricing based on your budget and ROI goals
Recognizable clients: QuickBooks, Quicken Loans, Progressive, Zillow
At the risk of sounding biased, our proven track record in the fintech industry makes us one of the best in the business, and our clients agree.
While we have a team of more than 100+ content marketers and a client base that spans multiple industries, we have a dedicated team of fintech content writers and designers that understand what matters to your customers. Their expertise means our strategy is more in-line with your goals, and our content is more meaningful, which means you see a greater return on your content marketing investment.
When you partner with us, we tackle everything content-related, from developing your content strategy and creating meaningful content to uploading to your CMS, digital PR and link building. But we also know that it isn’t enough to have great content — your on-site SEO, blog design, content hubs, and overall UX experience matter, too. So don’t worry — we have the crew to help you improve those as well.
If you want to focus your marketing efforts on SEO content — and research shows businesses that do grow 165%, while those that don’t only grow 7% — we’re the ones to beat.
Siege Media has helped fintech clients generate $18.5 million in traffic value.
2. Straight North
Best for: B2B
Headquartered in: Chicago, IL
Services: SEO, Paid Media, Creative
Strengths: Knowledge of the B2B fintech sector.
Pricing: Custom pricing
Recognizable clients: Fiserv, DFIN, Expat CPA, Bluepay
Straight North is a comprehensive B2B digital marketing agency specializing in the fintech sector providing measurable, data-driven marketing solutions designed specifically for fintech businesses.
Their team possesses extensive knowledge of fintech trends and regulations — they excel in on-page optimization, keyword research, and the creation of engaging, compliant content.
With a successful history of B2B brand collaborations, Straight North is a great partner for fintech companies aiming to expand their online presence and achieve lasting success.
3. Alloy
Best for: International startups
Headquartered in: Atlanta, GA
Services: Public relations, crisis management, communications, messaging and content, inbound marketing, social media marketing, lead generation, executive & company leadership
Strengths: Handling everything marketing communication-related
Pricing: Custom pricing
Recognizable clients: Paysend, Aumni, Sovos
If you are looking for multi-channel solutions to reach global buyers and develop your company’s thought leadership in expanding your brand, look no further than Alloy. Formerly ARPR, Alloy, like its namesake, works with you to become one united front as you take on the fintech industry.
They began as a purely PR firm, but over time they’ve expanded to offer lead building, social media marketing, content marketing, digital experience services, and more. They view their offerings as a “table of capabilities” that work together, like the periodic table of elements, to create a reaction that draws in leads and converts them into customers.
Currently, Alloy has 40+ clients representing tech brands in North and South America, Europe and the Middle East, and they’re still growing. In April of 2023, they acquired Narwhal Digital, expanding their design and technical offerings.
4. CSTMR
Best for: General marketing
Headquartered in: Austin, Texas
Services: Digital marketing strategy, paid media advertising, organic marketing, design services
Strengths: Customer-focused strategy
Pricing: Custom pricing
Recognizable clients: Credit Karma, Lending Tree, AccessOne, UniTeller
The customer is so important to fintech that CSTMR named itself after them. They pride themselves on working to grow your business while improving financial literacy and well-being for your audience. They achieve this through high-quality content and savvy marketing strategies.
The experts at CSTMR have an extensive catalog of fintech clients, which means they can help you with your entire marketing strategy, from creating audience personas and market research to product strategy.
Whether you have a B2B or B2C fintech product or are a startup or an established company, CSTMR can help you reach your goals, whatever they may be.
5. Walker Sands
Best for: Pay-per-click
Headquartered in: Chicago, IL
Services: Branding, creative services, demand generation, marketing strategy, public relations, web services
Strengths: Strong understanding of the B2B space
Pricing: Custom pricing
Recognizable clients: Worldpay, Bill.com, Finicity, Dandelion
With offices in five cities and more than 100 global clients, Walker Sands focuses on one thing: growing B2B businesses. Client reviews consistently praise their in-depth knowledge of the B2B industry, adaptability, and open, proactive communication. They have experience with all types of fintech companies, so they know how to target your audience, whether you’re marketing payment processing services, peer-to-peer payments, or alternative lending options.
A 10-time Inc. 5000 member, Walker Sands has a strong history of results. Their understanding of data and analytics, plus their expertise in the B2B space, means they aren’t afraid to push back and offer suggestions to take your brand to the next level.
6. Inbound FinTech
Best for: HubSpot users
Headquartered in: London, England
Services: Inbound marketing, pay per click (PPC), lead generation, search engine optimization (SEO), sales enablement, LinkedIn ads, content creation & strategy, email marketing, website design & development, CRM integration, UX/UI design & CRO
Strengths: Deep knowledge of the fintech space
Pricing: Custom pricing
Recognizable clients: Fibonatix, CipherTrace, Tivian
Inbound FinTech is one of the few agencies on this list that focuses solely on financial services and fintech clients, meaning they have a track record of experience. Add in their focus on inbound methodology and data and you have the recipe for success.
Inbound FinTech is a great choice if you already use HubSpot since they are an Elite Solutions Partner. They can guide you through HubSpot onboarding, whether you are just launching or switching CRMs.
Inbound FinTech delivers results, and people have noticed. They earned the Best FinTech Marketing Agency Award from Wealth & Finance every year since 2019 and several HubSpot Impact Awards since 2019.
7. Baldwin & Obenauf, Inc. (BNO)
Best for: Boutique agency needs
Headquartered in: Somerville, New Jersey
Services: Creative, branding, digital, video, social, content, editorial, packaging & labeling, experiential, search, media & analytics
Strengths: Using creative storytelling to convey complex information
Pricing: Custom pricing
Recognizable clients: Mastercard, New York Life, Duff & Phelps, CloudPay
Baldwin & Obenauf, Inc. was founded in 1981 as a traditional ad agency, making it the oldest agency on our list. They are a smaller agency (just 70 employees), but you wouldn’t know it based on the service and results they deliver for powerhouse fintech clients like Mastercard and New York Life.
They recognize that fintech can be complicated and confusing for your audience. Still, the messages delivered do more than explain your product — they help single parents save for a home, recent college grads pay off student loans, and the underbanked participate in a global economy. Their content cares, so they get to know your brand more than if you were just another client at a large firm.
They blend storytelling, innovation, and creativity to convey complex information in an approachable and relatable way, establishing you as an industry expert that cares.
8. Growth Gorilla
Best for: Businesses looking to reset their marketing strategy
Headquartered in: London, England
Services: Strategy development, influencer marketing, user acquisition, CRM management, digital design, conversion rate optimization, growth consultancy
Strengths: No-nonsense, thorough reputation
Pricing: Custom pricing
Recognizable clients: Change Invest, Minted, WhisperClaims, Change Invest
Growth Gorilla is the smallest agency on this list, with a team of 11. But don’t let their size fool you: They are unafraid of problems and willing to experiment, pairing the unconventional with what they know works.
Growth Gorilla has successfully combined growth and go-to-market tactics for over 20 fintech firms. With an intense focus on conversion rate optimization, marketing automation, and paid media management followed by content strategy, they provide a long-term strategy that delivers immediate results.
9. Big Rock
Best for: Video marketing campaigns
Headquartered in: London, England
Services: Media planning, paid search, paid social, on-demand TV
Strengths: Blending data and creativity to kickstart growth
Pricing: Custom pricing
Recognizable clients: Clearscope, Direct Line, Dow Jones, Bluestone
Big Rock believes business growth comes from a combination of science and art. In marketing, that means marrying data with creativity — and they deliver. They work solely in the financial and tech markets with over a decade of marketing experience.
Unlike the other agencies on this list, Big Rock has access to a full production studio (Pebble Studios), so you can create powerful video marketing campaigns with the same agency that oversees your overall strategy.
Not sure if they’re the right fit for your company? They offer a free audit, PPC 101 training, and one month of free activation because they know a solid partnership is critical to success.
10. Crunchy Links
Best for: Fintech startups
Headquartered in: Chicago, Illinois
Services: PPC, SEO, social media ads, entity development, lead generation, data analysis, marketing technology
Strengths: Leveraging data-driven strategies to generate revenue
Pricing: Custom pricing
Recognizable clients: Square, Finbox.io, Credit Karma
Crunchy Links is a marketing agency with the agility to work with startups and heavy hitters like Credit Karma and Square. Their flexible contracts are an anomaly in the marketing industry, but they know their data-driven approach will deliver results in the form of revenue, so you’ll be around for the long haul.
Their bread and butter are SEO and PPC services. They build their strategy based on the story your traffic, sales, and conversion data tell them, so your strategy is unique to you while adhering to best practices. There’s no one-size-fits-all approach here, which pays off — Crunch Links was awarded the 2022 Top Fintech PPC and SEO Agency from the Fintech Awards.
Crunchy Links takes things a step further with their Crunchy Cares initiative. They ask each client to identify a cause important to them, and then Crunchy Links donates a portion of their revenue from the partnership to accredited charities.
11. KlientBoost
Best for: Enterprise needs
Headquartered in: Costa Mesa, California
Services: Paid advertising, search engine optimization (SEO), conversion rate optimization (CRO), email marketing
Strengths: Extensive client base and experience drives strategy
Pricing: Custom pricing
Recognizable clients: Bread, Pay Anywhere, National Bitcoin ATM
You’d think an agency with more than 250 clients would be too big to work with fintech startups, but you’d be wrong. KlientBoost is the largest agency on our list. They’re nimble enough to work with the biggest players like Nextdoor, Airbnb, and NPR while helping startups get acquired or gain funding.
KlientBoost pairs PPC with SEO optimization to deliver quick wins initially, followed by steady gains. They also work to identify inefficient marketing spend. As a result, they deliver month-over-month growth that often exceeds expectations.
Aren’t sure they’re the right fit? They also offer a free marketing plan at the start of your engagement.
12. Ninja Promo
Best for: Crypto and blockchain companies
Headquartered in: London, England & New York City, New York
Services: Strategy, digital advertising, video, UX/UI design, social media management, content marketing, investor relations, marketing consulting, PR & influencers
Strengths: Breaking down complex fintech concepts with an engaging and educational content style
Pricing: Custom pricing
Recognizable clients: Swinica, Paypolitan, Tozex
Ninja Promo has completed over 200 end-to-end campaigns for more than 150 clients since its founding in 2017. A full-service digital marketing agency, it offers various services for any fintech, crypto, SaaS, or B2B company, from startups to established enterprises.
They’re worth a look if you’re in the crypto and blockchain space, which is highly technical and often challenging for some marketing teams to grasp. They’ve won several accolades in the niche, including being named CoinCodex’s Best Crypto Marketing Agency Worldwide, and Software World’s #1 Crypto Marketing Agency every year since 2021.
Client reviews consistently call out Ninja Promo’s depth of industry knowledge, which explains their success, especially their ability to break down complex industry topics into engaging content.
Pick the Best Fintech Marketing Agency
Choosing a fintech marketing agency isn’t a matter of doing a quick Google search and going with the first result. It takes time and some due diligence to find the right fit. This goes both ways — a decent marketing agency will take on any brand, but a great one will recognize when its services don’t match your goals.
While researching the best fintech marketing agencies and other options, make sure the agency has:
- Fintech expertise. True, a good marketing team will learn your industry, but fintech marketing strategy and B2B content strategy are too nuanced to learn overnight. You don’t have time for them to learn the ropes of the industry and your brand.
- Pricing that fits your budget but isn’t too good to be true. If they promise you all the bells and whistles for a suspiciously low price, alarm bells should start ringing. You’re likely to be disappointed down the road when they can’t follow through.
- Clear social proof. Don’t take their word that they’re good at what they do — check out their socials to see their work. Read their reviews on independent websites. Speak with former and current clients.
- Unique, nuanced pitch. If a one-size-fits-all approach worked, you could implement it yourself and save the cost of hiring an agency. Opt for an agency whose pitch shows they invested time in getting to know your brand.
- Industry leadership. Many agencies can create content, but you want an agency that breaks new ground. Look for an agency that’s challenging the status quo and sharing their knowledge with blogs, podcasts, and other thought leadership.
At Siege Media, we have what it takes to take your fintech business content strategy to the next level. Don’t believe us? Check out our fintech case studies and what our clients say about us. Then reach out to see what we can do for you.
