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Increase in Clicks to Blog Traffic
Increase in Blog Post Impressions
Blog Posts Created by Siege
Norton AntiVirus is an anti-malware software product, developed and distributed by NortonLifeLock since 1991 as part of its Norton family of computer security products.
Location Services: San Francisco, CA
Provided: Content Marketing
Norton is a heavyweight in the antivirus space and has started and stopped content marketing many times. Their reasons? Inability to find a partner that understood search, could work with multiple departments, and implement strict brand guidelines. Enter: Siege Media.
Norton had a massive library of existing content that plateaued in performance, relying primarily on the Norton name to still bring in traffic. They already covered so many cybersecurity topics relating to antivirus and anti-malware software, so we stepped in and provided guidance on how to update existing content. We focused on low-ranking content and also uncovered new opportunities that Norton could easily capture rankings for. Following a refresh, content would shoot to the top of Page One, earning both valuable traffic and passive links.
Norton also saw a drop in referring domains, and while their authority could carry them, competitors started to catch up. We started link building to stop their downward trend and hold rankings for newly refreshed or published content. Finally, we helped their internal press team distribute timely COVID content using their internal data, earning high-tier press coverage.