How Siege Media helped Norton grow their traffic by 176%

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increase in clicks to blog traffic

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increase in blog post impressions

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Top 3

blog posts created by Siege

Norton AntiVirus is an anti-malware software product, developed and distributed by NortonLifeLock since 1991 as part of its Norton family of computer security products.

Industry: SaaS

Location Services: San Francisco, CA

Services provided: Content marketing


Norton is a heavyweight in the antivirus space and has started and stopped content marketing many times. Their reasons? Inability to find a partner that understood search, could work with multiple departments, and implement strict brand guidelines. Enter: Siege Media.

Growth summary

Norton had a massive library of existing content that plateaued in performance, relying primarily on the Norton name to still bring in traffic. They already covered so many cybersecurity topics relating to antivirus and anti-malware software, so we stepped in and provided guidance on how to update existing content. We focused on low-ranking content and uncovered new opportunities that Norton could easily capture rankings for. After a refresh, content would shoot to the top of Page One, earning valuable traffic and passive links.

Norton also saw a drop in referring domains, and while their authority could carry them, competitors started to catch up. We started link building to stop their downward trend and hold rankings for newly refreshed or published content. Finally, we helped their internal press team distribute timely COVID-19 content using their internal data, earning high-tier press coverage.

Top performing Norton content

How to remove malware from a Mac or PC

The results

  • Ranking on Page One for "remove malware"
  • 111 links
View page

What is a dark web scan and can it protect your identity?

The results

  • Ranking on Page One for "dark web scan"
  • 42 links
View page

9 simple webcam security tips to deter hackers

The results

  • Ranking on Page One
  • Featured snippet
  • 100 links
View page

What does a VPN hide?

The results

  • Ranking Page One
  • Featured snippet
View page

We'll level up your content. You'll see the results.