While top-funnel content has its place, many companies overlook the untapped benefits of BOFU (Bottom of the Funnel) content.

In the fast-paced world of SaaS and B2B industries, it’s crucial to explore every opportunity for growth.

In this episode of Content & Conversation, join hosts Ross and Drew as they delve into the significance of “Best X” roundups as a vital strategy for executing bottom-funnel content and why capturing your audience at this stage is paramount.

The pair also explores other effective strategies such as alternative and “vs” pages. Moreover, they emphasize the importance of frequent updates and how to show the right amount of praise to a competitor.

If you’re part of the SaaS and B2B industry, failing to implement BOFU content could mean falling behind your competitors. Stay ahead of the game by tuning into this insightful episode today.

Show Notes:

  • 00:30: BOFU benefits in SaaS
  • 00:55: Why “Best X” roundups are necessary
  • 2:45: BOFU content best practices
  • 5:41: How to counter legal ramifications
  • 7:21: The importance of updates
  • 9:01: Alternative and “vs” page strategies
  • 11:09: When landing pages make sense
  • 12:14: How internal linking fits in
  • 12:14: HubSpot example
  • 14:05: PandaDoc example
  • 15:38: Addressing the fear of retaliation
  • 17:06: Executing BOFU as a brand new website

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