E-commerce has changed the face of our global economy — but you already knew that. By the end of 2021, online purchases accounted for 20% of global retail sales. Across verticals, e-commerce statistics prove digital markets reach the widest audience. As a result, companies moving to an online-first model stand to gain the highest ROI.
To keep you ahead of the curve, we've compiled a list of the top e-commerce statistics. These trends will shape actionable strategies for increasing web traffic and conversions.
Click on a statistic to take a closer look.
As of 2022, there are 2.14 billion global digital shoppers, over a quarter of the world’s population.eMarketer
If e-commerce growth rates continue on their projected course, 95% of purchases will occur online by 2040.Nasdaq
65% of e-commerce customers prefer product information in their own language, even if it's poor quality.CSA Research
Growth projections estimate that e-commerce's annual revenue will hit 7.4 trillion in 2025.eMarketer
The Philippines, India, and Indonesia have seen the greatest e-commerce sales growth in 2022.eMarketer
43% of shoppers care more about in-stock availability and fast delivery when considering a purchase.PwC
Disposable gloves and bread machines were the fastest growing e-commerce niches during lockdown.Stackline
Online retailers sell twice as much music, books, movies, and video games as in-store retailers.PwC
Websites that don't calculate total order cost upfront are 16% more likely to lose a sale.Baymard Institute
30% of customers who have a bad experience with a brand will not return to it, and three bad experiences will lose 70% of customers.McKinsey and Company
Customers trust businesses that are easier to contact (i.e., foster customer relationships and make customer service easily available).KPMG
38% of e-commerce shoppers say they're more likely to buy from a company with live chat support.Kayako
90% of B2B customers would turn to a competitor if their supplier's digital channel couldn't meet their needs.Avionos
Projections estimate the B2B e-commerce market will generate $18.57 trillion in revenue in 2026.Facts and Factors
In 2021, B2B e-commerce grew 1.17 times faster than all U.S. distributor and manufacturing sales.Digital Commerce 360
Email Marketing Statistics
Pop-ups asking for an email address have a 5.8% conversion rate on mobile devices and a 3.31% conversion rate on desktop.drip
Email marketing yields a 4,400% ROI, or $44 earned through e-commerce for every $1 spent.Optinmonster
Social Media Statistics
91% of executives plan to increase their social media budget by as much as 50% in the next three years.Social Sprout
55.5% of social network users in the U.S. between 18 and 24 make online purchases through social media.eMarketer
71% of online shoppers are more likely to make a purchase that's referred to them through social media.HubSpot
Improving Your E-commerce Marketing Strategy
In the mid '90s, Amazon and eBay broke new ground in online shopping. These digital marketplaces caused a paradigm shift, changing how consumers bought goods and services. In the 2020s, these platforms work alongside mobile devices, social media, promotional blogs, e-commerce marketing strategies, and a wider ecosystem of online sellers.
82 e-commerce statistics later, it's clear another paradigm shift is coming. So, it's best to stay ahead of the game.
While this data highlights sales patterns and preferred features, following trends will only get you so far. Ultimately, e-commerce content marketing will determine a company's success. In the digital-first market, you can't separate presentation from service.
With that in mind, we recommend these e-commerce marketing strategies:
- Measure the performance of your content marketing with our free ROI calculator.
- Study your target demographic to reach the right audience.
- Follow SEO best practices to boost web conversions.
- Advertise your services with optimized web copy and promotional content.
Incorporating e-commerce marketing into a business model takes time and expertise. Our SiegeLearn courses include over 40 lessons and 20 videos to get you up to speed.
Additionally, companies looking to make the most of Siege's 10 years of experience can look into our content marketing services.
Online shoppers have made their favorite products and features clear. Now, businesses have to present those services in a format customers love. We'll see you on the other side of this bold, new digital marketplace.