COVID-19 saw an uptick in hiring for digital marketers as companies had to rely on organic traffic more than ever without in-person events to build brand awareness. But with the recent rise of AI and SGE, marketers may wonder where the future of SEO jobs lies.

Join Ross and Nick LeRoy, SEO consultant and founder of, as they discuss how the world is evolving rather than ending for SEOs. They discuss reasons for optimism and how the key to future-proofing your job may be by “un-nerding” SEO through effective communication and critical thinking.

Whether you’re an employed SEO or looking for a job in the industry, listen to this episode of Content and Conversation to discover the current trends shaping the job market, so you’re ready for whatever comes next.

Show Notes:

  • 00:00 – Introduction
  • 01:15 – The SEO Job Market
  • 4:30 – Should we be scared of SGE and AI?
  • 08:00 – Changes in the SEO industry
  • 14:50 – What does the future look like?
  • 16:48 – Thoughts on SGE
  • 20:47 – Would you change anything about your career?
  • 25:00 – How to future proof your job
  • 28:20 – Technical SEOs vs Content SEOs
  • 36:13 – Final Thoughts

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