Creating great, link-driven content requires you first identify a linkable outreach market. But, what if your content can fit into multiple markets?
In this video I decided to explain our process for ideation to expand the link potential of your content by mapping it to multiple outreach markets.
I break down the differences between different outreach markets and give you some tips on how to choose the core topics for your piece and how you can mix up your content ideation process with a simple equation.
Video Transcription
Hey guys, Vince Nero here, Senior Contenting Marketing Manager at Siege Media. Today, I’m going to talk to you about creating content in multiple outreach markets.
So what is an outreach market? It’s a set of markets or websites in a specific area. A linkable outreach market is one that is specifically open to sharing external content.
I actually did a whole video on linkable outreach markets and how you can identify them.
So I’m going to list out a list of outreach markets that we’ve come up with here at Siege that we’ve used, and then also from Citation Labs, who have done some great posts about that.
I listed them here, and I’ve grouped them in two areas.
Linkable Outreach Markets
One is those types of linkable markets is going to be more open to resources or, “ultimate guides” type pieces that are going to live on resource pages. So areas like veterans or senior citizens versus the other one that is more open to shareable assets.
The other sites, like pet care or pet bloggers, small business bloggers, eco-friendly bloggers, or typically just bloggers in general are going to be more open to sharing assets, pictures, and graphical things rather than just listing a link on a page.
How to Identify Linkable Outreach Markets That Work for You
So how can you identify those linkable outreach markets that work for you?
The easiest way is to check what your competitors are doing. I like to use Ahrefs for this. You put the domain name of your competitor in there, and you go to “Best by Links” and just kind of look at the stuff that is working for them.
You can pretty easily identify the outreach markets and industries that they’re kind of playing in. And, typically, you can play in those same industries.
One note on this is that not every market is going to work for you.
It’s not always going to work for your industry, so you still want to do your due diligence before you jump into this. I just wanted to note that because you end up with those pieces sometimes where a person or a blog will host some piece that does not have anything to do with what they are writing about.
3 Steps to Expand Into Linkable Markets
So once you’ve identified your core outreach market, you’re going to go into this three-step process.
Step 1: Choosing the Main Topic
The first step is going to be choosing that main topic that works in your industry. So let’s say we’re a lawn care service or, landscaping service. Our main topic is going to be lawn care.
Step 2: Choosing Your First Linkable Market
Now step two is going to be choosing that first linkable market. So think of it like a math equation. So you got your topic here, which is lawn care, and we’re going to go with our first linkable market, let’s say, the pet bloggers, pet industry. So then come up with the content piece that work there. So, let’s say, “Types of Grass That Are Bad for Your Pet.”
So it should be an infographic or something that lists the type of grass that your pet can or can’t be cool with, right?
Step 3: Add Another Linkable Market
So, step three, we’re going to try to add one more twist to that, so we can expand it into even more outreach markets. So, again, think of it like a math equation.
You have lawn care as your topic- pet industry. And then let’s say, for the eco market for example, eco-friendly bloggers.
So, the idea I came up with there is “DIY Natural Pesticides”.
So that’s going to play in the eco market because it’s kind of that natural area. They’re going to be homemade pesticides that are not harmful to the environment, and hopefully, also not harmful to your pets, right? So that will play in the pet industry as well.
Notice how I didn’t put DIY natural pesticides that are also safe for your pets?
Because sometimes by doing something like that, you’re going to pigeonhole your piece so it’ll only work in the pet industry. But by keeping it a little broader, you can play in those different arenas. That’s key because that’s the whole idea is expanding your piece into the multiple outreach market.
Think of it as this math equation and you can either do this in the ideation phase while you’re brainstorming, or work backwards when you’re looking at what the competitors are doing, kind of working backwards to see where their pieces fit, and maybe, you know, deconstruct it to see how it fits in those different outreach markets.
So that’s basically it.
I want to leave you with just one more thing, and that’s how you can decide when this won’t work for you. I know I said earlier that not every outreach market is going to work for every industry. It will be be pretty clear if you start getting links from sites where your consumers or your customers just simply don’t ever go to, right?
You always want to make sure that you’re getting links and building link profile in those areas and industries where your customers are playing.
Think about your sales funnel. You want to touch your customers at some point in the game where it’s relevant to them. So if you’re getting a bunch of links from sites that aren’t relevant to you at all, none of this is going to make any sense. It’s going to end up hurting you in the long run anyway.
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