2022’s most popular keyword is Facebook, with an average of 213,000,000 searches per month in 2022. This is closely followed by YouTube, Amazon, weather, and Walmart.

2022’s most popular keyword is Facebook, with an average of 213,000,000 searches per month in 2022. This is closely followed by YouTube, Amazon, weather, and Walmart.

The top 10 keywords are all brand names, with the exception of weather and the popular word game Wordle, which became a worldwide phenomenon in early 2022.

Overall, brand names dominate the rankings, but other search terms include tools like translators and package tracking and local searches.

Interestingly, the word “astronaut” was also a top search term, although the exact reason it trended is unclear. Perhaps it relates to the James Webb telescope that brought back some mind-blowing images in 2022 or the rise of celebrities announcing plans to travel to space. Either way, it’s definitely something to watch in 2023!

With the help of the great data research tool Ahrefs, we were able to surface the 100 most searched global keywords as of December 16, 2022. To keep things PG-13, we removed all porn-related keywords.

RankingKeywordGlobal Volume
1facebook144,300,000
2youtube143,800,000
3amazon119,700,000
4weather95,310,000
5walmart74,420,000
6google70,190,000
7wordle61,620,000
8gmail59,920,000
9target50,470,000
10home depot47,050,000
11google translate43,470,000
12yahoo mail36,850,000
13yahoo36,760,000
14costco33,690,000
15fox news33,490,000
16starbucks33,100,000
17food near me29,930,000
18translate28,190,000
19instagram25,670,000
20google maps25,560,000
21walgreens25,500,000
22best buy24,510,000
23nba23,820,000
24mcdonalds23,800,000
25restaurants near me23,630,000
26nfl23,460,000
27amazon prime22,350,000
28cnn22,020,000
29traductor21,670,000
30weather tomorrow21,480,000
31espn20,010,000
32lowes19,790,000
33chick fil a19,200,000
34news18,880,000
35food18,660,000
36zillow18,230,000
37craigslist18,130,000
38cvs17,950,000
39ebay17,890,000
40twitter17,280,000
41wells fargo17,130,000
42usps tracking17,030,000
43bank of america17,010,000
44calculator16,250,000
45indeed14,800,000
46nfl scores14,500,000
47google docs14,490,000
48etsy14,440,000
49netflix13,830,000
50taco bell13,750,000
51shein13,060,000
52astronaut12,990,000
53macys12,950,000
54kohls12,750,000
55youtube tv12,480,000
56dollar tree12,310,000
57gas station12,000,000
58coffee11,740,000
59nba scores11,710,000
60roblox11,410,000
61restaurants11,250,000
62autozone11,080,000
63pizza hut11,070,000
64usps10,860,000
65gmail login10,810,000
66dominos10,750,000
67chipotle10,440,000
68google classroom10,190,000
69tiempo10,080,000
70hotmail10,030,000
71aol mail9,970,000
72burger king9,970,000
73facebook login9,960,000
74google flights9,790,000
75sqm club9,750,000
76maps9,720,000
77subway9,580,000
78dow jones9,570,000
79sam’s club9,540,000
80motel9,350,000
81breakfast9,340,000
82english to spanish9,310,000
83gas9,280,000
84fedex9,240,000
85walmart near me9,170,000
86old navy9,160,000
87fedex tracking9,160,000
88southwest airlines9,100,000
89ikea9,070,000
90linkedin8,840,000
91airbnb8,670,000
92omegle8,610,000
93planet fitness8,530,000
94pizza8,370,000
95spanish to english8,370,000
96google drive8,360,000
97msn8,330,000
98dunkin donuts8,310,000
99capital one8,310,000
100dollar general8,280,000

Although this is a great list of keywords, you could almost re-title the list “the most popular brands in the world” instead. The brands are so well-known they end up searched more than many common terms — such as how we don’t even look up a “search engine” these days, we “Google” instead.

Thanks to Ahrefs for making this data easily available. We’ll be sure to keep an eye on how these trends change year over year, most likely as an index of the year’s most well-loved brands as we see above.

Fresh out of the oven.

Secret recipes sold here.

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