2022’s most popular keyword is Facebook, with an average of 213,000,000 searches per month in 2022. This is closely followed by YouTube, Amazon, weather, and Walmart.
The top 10 keywords are all brand names, with the exception of weather and the popular word game Wordle, which became a worldwide phenomenon in early 2022.
Overall, brand names dominate the rankings, but other search terms include tools like translators and package tracking and local searches.
Interestingly, the word “astronaut” was also a top search term, although the exact reason it trended is unclear. Perhaps it relates to the James Webb telescope that brought back some mind-blowing images in 2022 or the rise of celebrities announcing plans to travel to space. Either way, it’s definitely something to watch in 2023!
With the help of the great data research tool Ahrefs, we were able to surface the 100 most searched global keywords as of December 16, 2022. To keep things PG-13, we removed all porn-related keywords.
| Ranking | Keyword | Global Volume |
|---|---|---|
| 1 | 144,300,000 | |
| 2 | youtube | 143,800,000 |
| 3 | amazon | 119,700,000 |
| 4 | weather | 95,310,000 |
| 5 | walmart | 74,420,000 |
| 6 | 70,190,000 | |
| 7 | wordle | 61,620,000 |
| 8 | gmail | 59,920,000 |
| 9 | target | 50,470,000 |
| 10 | home depot | 47,050,000 |
| 11 | google translate | 43,470,000 |
| 12 | yahoo mail | 36,850,000 |
| 13 | yahoo | 36,760,000 |
| 14 | costco | 33,690,000 |
| 15 | fox news | 33,490,000 |
| 16 | starbucks | 33,100,000 |
| 17 | food near me | 29,930,000 |
| 18 | translate | 28,190,000 |
| 19 | 25,670,000 | |
| 20 | google maps | 25,560,000 |
| 21 | walgreens | 25,500,000 |
| 22 | best buy | 24,510,000 |
| 23 | nba | 23,820,000 |
| 24 | mcdonalds | 23,800,000 |
| 25 | restaurants near me | 23,630,000 |
| 26 | nfl | 23,460,000 |
| 27 | amazon prime | 22,350,000 |
| 28 | cnn | 22,020,000 |
| 29 | traductor | 21,670,000 |
| 30 | weather tomorrow | 21,480,000 |
| 31 | espn | 20,010,000 |
| 32 | lowes | 19,790,000 |
| 33 | chick fil a | 19,200,000 |
| 34 | news | 18,880,000 |
| 35 | food | 18,660,000 |
| 36 | zillow | 18,230,000 |
| 37 | craigslist | 18,130,000 |
| 38 | cvs | 17,950,000 |
| 39 | ebay | 17,890,000 |
| 40 | 17,280,000 | |
| 41 | wells fargo | 17,130,000 |
| 42 | usps tracking | 17,030,000 |
| 43 | bank of america | 17,010,000 |
| 44 | calculator | 16,250,000 |
| 45 | indeed | 14,800,000 |
| 46 | nfl scores | 14,500,000 |
| 47 | google docs | 14,490,000 |
| 48 | etsy | 14,440,000 |
| 49 | netflix | 13,830,000 |
| 50 | taco bell | 13,750,000 |
| 51 | shein | 13,060,000 |
| 52 | astronaut | 12,990,000 |
| 53 | macys | 12,950,000 |
| 54 | kohls | 12,750,000 |
| 55 | youtube tv | 12,480,000 |
| 56 | dollar tree | 12,310,000 |
| 57 | gas station | 12,000,000 |
| 58 | coffee | 11,740,000 |
| 59 | nba scores | 11,710,000 |
| 60 | roblox | 11,410,000 |
| 61 | restaurants | 11,250,000 |
| 62 | autozone | 11,080,000 |
| 63 | pizza hut | 11,070,000 |
| 64 | usps | 10,860,000 |
| 65 | gmail login | 10,810,000 |
| 66 | dominos | 10,750,000 |
| 67 | chipotle | 10,440,000 |
| 68 | google classroom | 10,190,000 |
| 69 | tiempo | 10,080,000 |
| 70 | hotmail | 10,030,000 |
| 71 | aol mail | 9,970,000 |
| 72 | burger king | 9,970,000 |
| 73 | facebook login | 9,960,000 |
| 74 | google flights | 9,790,000 |
| 75 | sqm club | 9,750,000 |
| 76 | maps | 9,720,000 |
| 77 | subway | 9,580,000 |
| 78 | dow jones | 9,570,000 |
| 79 | sam’s club | 9,540,000 |
| 80 | motel | 9,350,000 |
| 81 | breakfast | 9,340,000 |
| 82 | english to spanish | 9,310,000 |
| 83 | gas | 9,280,000 |
| 84 | fedex | 9,240,000 |
| 85 | walmart near me | 9,170,000 |
| 86 | old navy | 9,160,000 |
| 87 | fedex tracking | 9,160,000 |
| 88 | southwest airlines | 9,100,000 |
| 89 | ikea | 9,070,000 |
| 90 | 8,840,000 | |
| 91 | airbnb | 8,670,000 |
| 92 | omegle | 8,610,000 |
| 93 | planet fitness | 8,530,000 |
| 94 | pizza | 8,370,000 |
| 95 | spanish to english | 8,370,000 |
| 96 | google drive | 8,360,000 |
| 97 | msn | 8,330,000 |
| 98 | dunkin donuts | 8,310,000 |
| 99 | capital one | 8,310,000 |
| 100 | dollar general | 8,280,000 |
Although this is a great list of keywords, you could almost re-title the list “the most popular brands in the world” instead. The brands are so well-known they end up searched more than many common terms — such as how we don’t even look up a “search engine” these days, we “Google” instead.
Thanks to Ahrefs for making this data easily available. We’ll be sure to keep an eye on how these trends change year over year, most likely as an index of the year’s most well-loved brands as we see above.
