Choice Mutual used Siege Media’s content marketing to add 500+ links
$123K
average monthly organic traffic value
544
links earned to date
60%
increase in monthly organic traffic
Choice Mutual is a nationwide insurance agency that helps customers find policies for covering final affairs. Founded in 2013, Choice Mutual partners with over 15 insurance companies to offer burial, funeral, cremation, and end-of-life insurance.
Industry: Fintech, insurance
Location: Reno, NV, U.S.
Services provided: Content marketing, SEO, and website design
Challenges
Choice Mutual needed Siege Media’s help to direct traffic and links to their blog. They wanted an agency to help them rank among the juggernauts in the insurance space while balancing their niche market of burial and final expense insurance.
Because of their industry, there was a more limited selection of keywords they could target. Therefore, the challenge was targeting financial insurance keywords without overlapping with high-DR and high-authority sites like Investopedia and NerdWallet.
The results
Growth Summary
Siege Media began our engagement with Choice Mutual with a comprehensive Keyword to Opposition Benefits (KOB) Analysis to narrow in on specific keywords that fit the niche end-of-life insurance market Choice Mutual needed to target. We immediately identified top-funnel keywords related to retirement, retirees, and funeral and burial costs.
Many of the core topics we covered were more bottom funnel with heavier subject matter, but we also focused on some lighter, top-funnel topics. Some of these posts included “Home Activities for Seniors” and “21 Exciting Things To Do After Retirement.” Siege Media also created posts tailored to those beginning to research end-of-life logistics and tricky subjects, like “Trust vs. Will” and “How To Explain Death to a Child.”
Siege Media also did a technical SEO audit for Choice Mutual to ensure their existing bottom-funnel content had an optimized site to live on. We also identified and refreshed low-performing pages and saw great growth. Within six months, the monthly traffic for the revamped post “How Much Does a Funeral Cost?” increased by 302%.
We also made website design suggestions to improve the user experience and E-E-A-T (experience, expertise, authority, and trustworthiness), including a pop-up fact-checker for their website. These recommendations pushed relevant content above the fold. We also suggested adding a section near the byline to showcase their content fact-checkers — a key boost of authority for technical and financial topics.
Finally, Siege Media provided website design suggestions for Choice Mutual’s blog hub. We provided them with hub and category pages so readers could easily navigate the new blog. Since implementing Siege Media’s website design recommendations, there has been an uptick in site-wide organic traffic growth by 60%.
We'll level up your content. You'll see the results.
