How Siege Media grew Apartment Guide’s blog by $100,000/mo
155%
increase in organic traffic to the blog
529+
links to the blog
329%
increase in links
Apartment Guide is a top digital marketing solutions company that supports renters across the country. Apartment Guide simplifies the apartment search experience through user-friendly mobile and desktop resources. Ultimately, Apartment Guide provides a trusted and comfortable environment for renters to find their perfect home.
Industry: E-commerce
Location: Atlanta, Georgia, U.S.
Services provided: Content marketing, SEO, organic link building
Challenges
Apartment Guide built a quality product in the apartment search space but needed to increase the velocity and quality of the links and content they were producing.
Siege Media was the agency they needed. By bringing unique experiences from the home and lifestyle spheres, we offered Apartment Guide a database of known contacts, high-fidelity photography, and web developer resources to build quality content on how to get the most out of apartment living.
Growth summary
Starting with link-focused content, we helped Apartment Guide continue to build on their link velocity by creating photo-based assets that performed well in search.
As the campaign progressed, we assisted with transactional assets, such as the rent affordability calculator that drove immediate apartment bookings and pet resume asset that brought a lighthearted approach to a common need in the apartment hunt.
This all added up to a $100,000+ increase in traffic value to the blog, an 86% increase YOY.
"From blog posts to interactive projects, the Siege team has done a phenomenal job of setting expectations around deliverables and content performance. They've helped our team get a number of large projects off the ground that continue to serve as excellent resources for the RentPath brands."
Top performing Apartment Guide content
We'll level up your content. You'll see the results.
