How Siege Media Grew Shutterfly’s Blog to $1,700,000 in Monthly Traffic Value

0 to 2.5M

in organic traffic

$1.7M

monthly traffic value

7,000+

links earned

The Client

Shutterfly turns the photos you love into award-winning photo books, meaningful cards, unique photo gifts, home decor and so much more.

Industry: eCommerce

Location: San Francisco

Services Provided: Content Marketing

Challenges

Shutterfly recently launched their new blog under their “Ideas” subfolder, but lacked the internal resources to get it up and running. They needed a partner who understood the powerful traffic engine of SEO driven content, as well as the ability to create high quality, well branded content.

Growth Summary

Shutterfly had the goal of building top and middle-funnel awareness for their invitations, photo books and other product lines spanning wedding, graduation, babies and the holiday season. Through high quality content generated over years, we helped Shutterfly significantly build their traffic and sales.

We flexed our wide range of SEO-focused content creation capabilities, creating interactives, videos, product photography, blog articles and more.

Given Shutterfly had strong existing authority, most of the link building performed was done through passive link acquisition via the rankings and traffic generated. We ran the content strategy and creation end-to-end and actively scaled up content for Shutterfly, creating more than 500 unique pieces over three years to power the company to over 2,500,000 monthly visits.