Drive more traffic, links and revenue for your company.
How Siege Media Grew Shutterfly’s Blog to $1,700,000 in Monthly Traffic Value
0 to 2.5M
in organic traffic
1.7M
monthly traffic value
7,000+
links earned
The Client
Shutterfly turns the photos you love into award-winning photo books, meaningful cards, unique photo gifts, home decor and so much more.
Industry: eCommerce
Location: San Francisco, California
Services Provided: Content Marketing
Challenges
Shutterfly recently launched their new blog under their “Ideas” subfolder, but lacked the internal resources to get it up and running. They needed a partner who understood the powerful traffic engine of SEO-driven content, as well as the ability to create high-quality, well-branded content.
Featured Content
Growth Summary
Shutterfly had the goal of building top and middle-funnel awareness for their invitations, photo books and other product lines spanning wedding, graduation, babies and the holiday season. Through high-quality content generated over several years, we helped Shutterfly significantly build their traffic and sales.
We flexed our wide range of SEO-focused content creation capabilities, creating interactives, videos, product photography, blog articles and more.
Given Shutterfly had strong existing authority, most of the link building performed was done through passive link acquisition via the rankings and traffic generated. We ran the content strategy and creation end-to-end and actively scaled up content for Shutterfly, creating more than 500 unique pieces over three years to power the company to over 2,500,000 monthly visits.
