How Siege Media grew Shutterfly’s blog to $1,700,000 in traffic value
0 to 2.5M
in organic traffic
$1.7M
increase in traffic value
7,000+
links
Shutterfly turns the photos you love into award-winning photo books, meaningful cards, unique photo gifts, home decor, and so much more.
Industry: E-commerce
Location: San Francisco, California
Services provided: Content marketing
Challenges
Shutterfly recently launched their new blog under their “Ideas” subfolder, but they lacked the internal resources to get it up and running. Shutterfly needed a partner who understood the powerful traffic engine of SEO-driven content, and the ability to create high-quality, well-branded content.
Growth summary
Shutterfly had the goal of building top- and middle-funnel awareness for their invitations, photo books, and other product lines spanning wedding, graduation, babies, and the holiday season. Through high-quality content generated over several years, we helped Shutterfly significantly build both traffic and sales.
We flexed our wide range of SEO-focused content creation capabilities, creating interactives, videos, product photography, blog articles, and more.
Given Shutterfly had strong existing authority, most of the link building was performed through passive link acquisition via the rankings and traffic generated. We ran the content strategy and creation from end to end while actively scaling up content for Shutterfly — creating more than 500 unique pieces over three years to power the company to over 2,500,000 monthly visits.
Top performing Shutterfly content
We'll level up your content. You'll see the results.
