How Siege Media grew Shutterfly’s blog to $1,700,000 in traffic value

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0 to 2.5M

in organic traffic

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increase in traffic value

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Shutterfly turns the photos you love into award-winning photo books, meaningful cards, unique photo gifts, home decor, and so much more.

Industry: E-commerce

Location: San Francisco, California

Services provided: Content marketing


Shutterfly recently launched their new blog under their “Ideas” subfolder, but they lacked the internal resources to get it up and running. Shutterfly needed a partner who understood the powerful traffic engine of SEO-driven content, and the ability to create high-quality, well-branded content.

Growth summary

Shutterfly had the goal of building top- and middle-funnel awareness for their invitations, photo books, and other product lines spanning wedding, graduation, babies, and the holiday season. Through high-quality content generated over several years, we helped Shutterfly significantly build both traffic and sales.

We flexed our wide range of SEO-focused content creation capabilities, creating interactives, videos, product photography, blog articles, and more.

Given Shutterfly had strong existing authority, most of the link building was performed through passive link acquisition via the rankings and traffic generated. We ran the content strategy and creation from end to end while actively scaling up content for Shutterfly — creating more than 500 unique pieces over three years to power the company to over 2,500,000 monthly visits.

Top performing Shutterfly content

Wedding Hashtag Generator

The results

  • Ranking on Page One for "wedding hashtag"
  • 72K monthly organic traffic
  • $17.4K traffic value
  • 206 links
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Best Mother’s Day Quotes For Mom

The results

  • Ranking on Page One for "mother’s day quotes"
  • 2M monthly organic traffic
  • $130K traffic value
  • 260 links
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When To Use Miss, Ms. Or Mrs.: Everything You Need To Know

The results

  • Ranking Page One
  • 46.4K monthly organic traffic
  • 80 links
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We'll level up your content. You'll see the results.