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How Siege Media Helped BigRentz Dominate Their Industry
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BigRentz is an online construction rental marketplace with over 1,600 rental partners and 8,000 partner locations across the nation.
Industry: B2B, Construction
Location: Irvine, California
Services Provided: Content Marketing
BigRentz came to us with a blog lacking direction and an off-brand link building strategy. Marketing to such a niche industry makes link building at a large scale difficult, and it was important to speak to their construction partners while not exhausting that audience.
In addition to their blog, BigRentz was missing key middle-funnel content related to their product offering. What was available was performing poorly, leaving traffic on the table for their competition.
We were contacted to help expand BigRentz’s link building efforts and help some of their core products rank.
After analyzing and removing under-performing blog posts from their site, we started to create a mix of top funnel assets to generate links and middle to bottom funnel assets to generate direct conversions.
Our team delivered some major wins to gain industry links and press coverage with their link building content. They also created top and middle-funnel informational content around rental equipment in their industry. As this search-driven content began to rank and bring in more organic traffic, they also saw those core rental page rankings improve across the board.
The strategy was to drive content relevant to customers in the construction space. Identifying linkable content that could drive high domain authority industry links like educational pieces, surveys and industry technology advancements were our main focus.
To stand out in a niche industry like construction, we created linkable content through a mix of data visualizations, illustrations, photography and animated content.
“Siege Media has helped bring our blog content to new levels, which helps improve other areas of the site and has had a noticeable positive effect on rankings for core keywords.”