How Siege Media’s linking strategy earned 16.5K links for Credit.com
16.5K
links earned to date
80%
increase in organic traffic
19
keywords ranking in the Top 10
Credit.com is a fintech company that empowers consumers with credit monitoring solutions to help simplify credit for everyday readers.
Industry: Fintech
Location: San Francisco, CA, U.S.
Services provided: Content marketing, SEO, organic link building, website design
Challenges
When Credit.com first reached out to Siege Media to begin content marketing and SEO engagement, they recently experienced a big dip in traffic. This was partly due to core algorithm updates that prioritized expert-reviewed content in the fintech vertical — especially in your money or your life (YMYL) topics.
Siege Media also noticed a significant content gap between Credit.com and their competitors, the main difference being partner product offerings. Credit.com also needed many SEO and web design improvements, so Siege Media had to identify opportunities to remove content gaps and future-proof Credit.com’s content for any algorithmic changes.
All things considered, the biggest metric showing growth during an engagement with Credit.com was an increase in traffic.
The results
Growth summary
Siege Media started the engagement with Credit.com with SEO improvements top of mind. By conducting an in-depth content audit that included all of their pages — over 2,000 pieces of content — Siege Media flagged pages in the following categories: improve, consolidate, redirect, or remove. In the end, only ~25% of their content remained untouched by Siege Media.
On the content marketing side, Siege Media needed to identify high-volume traffic opportunities in the industry so Credit.com could rank for relevant keywords in the fintech vertical. Siege Media has seen substantial success via content refreshes for the Credit.com blog, regular maintenance for competitive keywords, and ensuring the company retains their industry and SERP relevance.
Siege Media also helped Credit.com with essential website design services. The goal was to regain lost traffic by improving the website design sitewide. These improvements included adding important information above the fold and related linking suggestions. Siege Media also added authors and bios to blog posts while collaborating with subject matter experts to author Credit.com content and improve E-E-A-T.
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