E-commerce•

Siege Media’s role in boosting organic traffic by 64% for Alan’s Factory Outlet in 1 year

56%

increase in traffic value

Siege-generated posts ranking Page One

855+

links

Alan's Factory Outlet is a family-owned business specializing in the retail of metal garages, carports, and storage facilities. Their primary objective is to simplify the customization process and portability for storage, offering a user-friendly website that enables customers to easily navigate and discover the ideal solutions for their personal or business needs.

Industry: E-commerce

Location: Luray, Virginia

Services provided: Content marketing, SEO

Challenges

Despite Alan’s Factory Outlet’s decade-long familiarity with content creation and link building strategies, they recognized the need for a new approach to effectively compete with industry giants like Home Depot and Lowe’s. In order to establish themselves as the leading authority in metal carports, garages, and storage facilities, they needed a partnership that would not only enhance their site’s user experience but also drive substantial traffic and conversions.

To achieve this, they sought a refreshed strategy, emphasizing a higher publishing volume and world-class design, aiming to elevate their rankings and therefore, distinguish themselves as the standout choice among their competitors.

The results

Growth summary

The success of Siege Media’s content strategy for Alan’s Factory Outlet hinged on clearly defining their target audience. Recognizing the importance of differentiating their topics from construction-based businesses, the team focused on developing topics that would best apply to portable storage solutions, better aligning with Alan’s product offerings.

Siege Media aimed to cater to potential customers seeking alternative and comparative content, affordability ideas, and pros and cons, to inform their buying decisions. They prioritized engaging visuals and passive link generators through comparison charts, calculators, and high-quality design, which is evident in posts like “Concrete Slab Calculator” and “Self-Storage Industry Statistics.” These strategic choices resulted in a remarkable impact to their blog, driving a 1,036% increase in organic traffic within a year.

Furthermore, Siege Media identified and addressed out-dated strategies through an analysis of underperforming content, implementing content refreshes and on-page SEO best practices, leading to quick hikes in both traffic and impressions.

Thanks to the team’s deep understanding of Alan’s audience, Siege Media achieved results quickly, with 23 pieces of Siege-generated content ranking Page One.

Ultimately, the key differentiator in Siege Media’s partnership with Alan’s Factory Outlet was the identification of search intent that encompassed elements targeting bottom-funnel content. This had a domino effect on their entire site, resulting in the acquisition of over 855 links and a traffic value increase of 56% within a year.