How Siege Media helped elevate TimberTech’s traffic by 61% in 1 year
54%
increase in traffic value within 1 year
26
Siege-generated posts ranking Page One
427+
links
TimberTech is an outdoor decking solution company that specializes in innovative and sustainable outdoor building products. Renowned for their high-quality composite decking and railing solutions, they offer unmatched durability. With a commitment to environmental responsibility, TimberTech continues to be a leader in the decking industry.
Industry: E-commerce
Location: Chicago, Illinois
Services provided: Content Marketing, SEO
Challenges
TimberTech sought a strategic partnership to bolster their online presence and effectively compete against well-established rivals in the home improvement industry. They needed a reliable partner who not only comprehended their target audience but also grasped the intricacies of their sales cycle.
Their primary goals were to enhance organic traffic to their website, secure higher rankings for crucial battleground keywords, and chip away at their competitors’ share of voice. Additionally, TimberTech aimed to reduce their reliance on paid media and generate a substantial number of high-quality leads and revenue.
The results
Growth summary
The Siege Media team kicked off TimberTech’s content strategy by crafting top-funnel content that focused on building trust with TimberTech’s audience. This approach integrated high-quality imagery and purposeful design elements, evident in posts like “What Is Composite Wood? Pros and Cons for Your Build,” making information easily digestible for readers.
Recognizing TimberTech’s authority in the decking industry, Siege Media strategically honed in on topics within their expertise, such as “Deck Railing Height Code: Requirements and Guidelines,” setting them apart from their competitors’ broader topic approach.
Furthermore, Siege Media’s support extended to technical SEO improvements, UX best practices, and blog design recommendations, leading to increased visibility on the search engine results pages (SERPs) and a 139% boost to TimberTech’s blog traffic.
As the content strategy gained momentum, the results spoke for themselves. After successfully building a library of top-funnel content, the Siege Media team delved into bottom-funnel content, leading to an 81% of Siege-generated articles ranking on Page One, garnering 1.9M impressions within just one year.
Due to a targeted content marketing strategy, TimberTech solidified its position as a leader in the decking solutions space, firmly establishing its industry authority.
Top performing TimberTech content
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