How Siege Media helped Zola grow their expert advice section from 0 to 200,000 visits

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increase in monthly organic traffic

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increase in monthly traffic value

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organic links generated

Zola is a wedding startup that is reinventing the wedding planning and registry experience with a free suite of planning tools.

Industry: B2C, Wedding

Location: New York, New York

Services provided: Content marketing


Zola already had a large library of tips and solutions on their Expert Advice section, but were struggling to see results. They were also struggling with a legacy CMS and backend—and needed help bringing elements of their advice pages up to the present day.

Growth summary

We were hired to level up Zola’s Expert Advice section, which was meant to inspire and educate their customers who were planning weddings. Although Zola had already been publishing content to the section, they were having difficulty generating traction.

We created several high-end pieces while also focusing on top-funnel rankings to break that pattern, building assets such as these bridal shower printables and mason jar cocktail assets that focused on inspiring design and a faux original photography style to take their content to the next level.

From there, we generated high-quality links in the wedding industry through outreach, pushing the rankings up for the assets as well as the bottom-funnel pages associated with them.

Top performing Zola content

Unique Bachelorette Party Themes

The results

  • Ranking Page One for "bachelorette party themes"
  • 236 links
View page

Free Bridal Shower Printables to Celebrate the Bride

The results

  • Ranking Page One for "free bridal shower printables"
  • 326 links
View page

Wedding Themes to Inspire

The results

  • Ranking Page One for "wedding themes"
  • $3,500 traffic value
  • 237 links
View page

Wedding Send Off Ideas

The results

  • Ranking Page One for "wedding send off ideas"
  • 52 links
View page

We'll level up your content. You'll see the results.