How Siege Media Helped Zola Grow Their Expert Advice Section from 0 to 200,000 Visits


increase in monthly organic traffic


increase in monthly traffic value


organic links generated

The Client

Zola is a wedding startup that is reinventing the wedding planning and registry experience with a free suite of planning tools.

Industry: B2C Wedding

Location: New York

Services Provided: Content Marketing


Zola already had a large library of tips and solutions on their Expert Advice section, but were struggling to see results. They were also struggling with a legacy CMS and backend—and needed help bringing elements of their advice pages up to the present day.

Growth Summary

We were hired to level up Zola’s Expert Advice section, which was meant to inspire and educate their customers who were planning weddings. Although Zola had already been publishing content to the section, they were having difficulty generating traction.

We created several high-end pieces while also focusing on top-funnel rankings to break that pattern, building assets such as these bridal shower printables and mason jar cocktail assets that focused on inspiring design and a faux original photography style to take their content to the next level.

From there, we generated high-quality links in the wedding industry through outreach, pushing the rankings up for the assets as well as the bottom-funnel pages associated with them.