The Zebra
Discover uncovered markets in a saturated industry.
The Zebra, a leading insurance market comparison company, faced tough competition from repetitive content on search engine results pages (SERPs) and other insurance providers. To establish their authority and drive traffic, the Siege Media team identified niche topics in tangential markets and targeted high-tier news outlets by producing engaging long-form content, such as data studies like “The Most Dangerous Roads in the U.S.” and calculators like “How Much Car Can I Afford.” These strategic efforts yielded over 1,580 earned links to their Resources sections and generated a $7.7M increase in traffic value.
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