With so many SEO agencies trying to cash in on fintech, it can be hard to find one that truly understands the challenges of the industry.
Partnering with the wrong agency can result in ineffective strategies, wasted budget, and poor online visibility. These missteps can put you behind the competition and cost you valuable opportunities in fast-paced sectors like fintech.
This roundup highlights only the top fintech SEO agencies, carefully selected for their proven expertise in driving measurable results. By focusing on the top performers, we’ve streamlined your search for the best fintech SEO partner.
Let’s dive in.
- Siege Media: Best for Content SEO
- Straight North: Best for B2B SEO
- Walker Sands: Best for PR Services
- Alloy: Best for International SEP
- Inbound FinTech: Best for Migrations
- CSTMR: Best for Financial Strategy
- SEO Locale: Best for Auditing
- Gate 39 Media: Best for Integrations
- Vested: Best for Professional Expertise
- Sure Oak: Best for Custom Strategy
- SALT.agency: Best for Consulting
1. Siege Media
Headquartered in: Remote
Strengths: SEO-focused content to increase backlinks, drive rankings, and grow organic traffic.
Pricing: Custom pricing based on projected ROI and company budgets.
Recognizable clients: Quickbooks, Quicken Loans, Zillow and Chime
With more than a decade of experience, Siege Media has worked with high-profile fintech clients to grow their business and SEO online profile. With every client, Siege Media takes the time to research the competitive sector and stay up to date on industry trends and news.
At Siege Media, our goal is to create SEO-focused content that’ll not only rank on Google SERP but drive organic links and traffic to the client’s website. For fintech-specific clients, we offer data-driven posts, digital PR outreach, and tool creation such as calculators and interactives.
Additionally, the Siege Media team works together to create content strategies that are flexible — keeping in mind that the fintech industry is always evolving and so are your goals.
If you would like to see what Siege Media can produce for you, check out some of our most recent case studies or view our fintech services page.
2. Straight North
Headquartered in: Chicago
Strengths: SEO, Paid Media, and creative tailored to the fintech industry.
Pricing: Custom pricing
Recognizable clients: Fiserv, DFIN, Expat CPA, Bluepay
Straight North is a full-service B2B digital marketing agency, offering comprehensive, data-driven digital marketing solutions tailored for the fintech industry.
With deep expertise in financial technology trends and regulations, their team excels in on-page optimization, keyword research, and creating engaging, compliant content.
Straight North’s proven track record of working with notable B2B brands and delivering measurable results makes us the ideal partner for fintech companies looking to grow their online presence and achieve sustained success.
3. Walker Sands
Headquartered in: Chicago, Seattle, San Francisco, Boston, and Atlanta
Strengths: Offers fintech PR services to execute client marketing strategies.
Pricing: Custom pricing
Recognizable clients: Worldpay, Finicity, Bluefin, and Tradeshift
Walker Sands bills themselves as a “B2B Growth Agency” that creates one-of-a-kind programs for high-profile tech clients to increase revenue and move into new markets.
With more than two decades of experience, Walker Sands has accumulated a number of awards for their work, including being a 10-time Inc. 5000 member.
Walker Sands affords fintech clients PR, creative, and digital marketing services and can connect clients to top fintech influencers — including fintech media analysts and crowdfunding and bitcoin influencers.
4. Alloy
Headquartered in: Atlanta, Georgia and New Orleans, Louisiana
Strengths: Offers high-level fintech marketing expertise.
Pricing: Custom pricing
Recognizable clients: Paysend, Aumni, and Sovos
Founded in 2012, Alloy is an integrated marketing agency that specializes in working with tech brands across the globe. Not only does Alloy work with high-level fintech clients, but also works with clients from the cybersecurity, banking, and IT sectors.
Alloy has a three-pronged approach — “modern, meaningful, and measurable” — to creating a strong marketing plan for a client.
They understand the common problems tech brands face, like corporate growth, and have built-in solutions to counteract it, such as competitive differentiation, funnel optimization, and inbound marketing programs.
5. Inbound FinTech
Headquartered in: London, UK
Strengths: Provides platform integrations and migrations as a HubSpot Solutions Partner.
Pricing: Custom pricing
Recognizable clients: The Motley Fool, Genesis, and Paysend
If you’re looking for an agency that only works with fintech brands, take a look at Inbound FinTech.
Inbound FinTech (IFT) is a digital agency for financial services. Based in London, they offer their services within the London financial district and internationally through their global team of experts.
IFT offers a range of customized growth packages and services for their clients, including CRM implementation, SEO research, and content creation and strategy. They also offer website development and design services to curate a better user experience for customers.
6. CSTMR
Headquartered in: Austin, Texas
Strengths: Offers clients a team of veteran financial strategists and marketers.
Pricing: Custom pricing
Recognizable clients: AccessOne, LendingTree, and TradeStops
CSTMR is a digital marketing agency that specializes in the financial services industry. Founded by veterans who’ve supported some of the biggest fintech brands in the U.S, CSTMR enjoys helping clients start, grow, and optimize their businesses in the financial sector.
CSTMR strives to have an impact on both businesses and people, aiming to empower those to live a financially confident and successful life.
The agency offers services for every stage of the business, from scaling up your brand to updating your marketing strategy and “growth engine.” Services include paid media advertising, SEO marketing, and campaign design and management.
7. SEO Locale
Headquartered in: Philadelphia, Pennsylvania
Strengths: Offers a free website audit for potential new clients.
Pricing: Month-to-month contract
SEO Locale is a digital marketing agency that works with clients from a variety of industries and provides services for businesses in the fintech sector.
SEO Locale’s main focus is curating and supporting SEO marketing strategies for their clients (it’s even in their name!). From local to national SEO tactics, to keyword analysis and reporting — SEO Locale offers a wide range of services for those looking to stand out.
SEO Locale offers a set of tools for anyone to use, such as SEO Detect and Notify Proof. SEO Locale also provides potential clients with a free website audit report.
8. Gate 39 Media
Headquartered in: Chicago, Illinois
Strengths: Offers its own financial calendar called FinCal for fintech clients to stay up to date on key dates and reports.
Pricing: Custom pricing
Recognizable clients: Lime Brokerage, Great South Gate, and Eventus Systems
Gate 39 Media is a marketing agency and technology consulting firm that specializes in the financial industry. They currently serve some of the largest brokerage firms, exchanges, and financial advisors.
Gate 39 Media’s mission is to develop integrated strategies to help customers better their businesses and provide a good customer experience.
For fintech companies, Gate 39 Media can provide both technical and marketing services such as content development, website design, and campaign monitoring. Their goal is to provide partners with the professional image they need to attract investors and clients.
9. Vested
Headquartered in: New York, London, San Francisco, and Toronto
Strengths: Created the Group Vested platform to provide professional services for financial marketers and strategists.
Pricing: Custom pricing
Recognizable clients: Finastra, Grayscale, and Certegy
Vested is a marketing and communications consulting firm that works with fintech brands globally.
Vested’s approach to SEO marketing is supporting fully integrated communications, combining all types of media (paid, earned, shared, and owned) to spotlight a brand’s message to its target audience.
To do this, Vested offers content writing, executive communications, brand building, and web development services.
Vested built The Vested Group — a platform of professional services and technology for financial clients to use to better their business.
10. Sure Oak
Headquartered in: Brooklyn, New York
Strengths: Offers a free personalized strategy session for potential clients.
Pricing: Custom pricing
Recognizable clients: Binance, Fundbox, Refundo, and Factorial
Sure Oak is a full-service SEO agency that strives to build genuine relationships with their clients and create successful SEO strategies that’ll grow client revenue and organic traffic.
Sure Oak understands the unique challenges fintech businesses face when dealing with ranking on Google’s SERP and capturing real estate. That’s why they offer clients services like custom fintech SEO strategies, keyword research, strategic link-building campaigns, and technical SEO auditing.
Not only does Sure Oak work with financial service clients, but also covers SaaS, B2B, and startups.
11. SALT.agency
Headquartered in: London, Yorkshire, and Boston
Strengths: Offers an experienced fintech SEO consultant to work with fintech brands.
Pricing: Custom Pricing
SALT.agency is a technical SEO agency that provides expert SEO services globally.
SALT.agency believes in building honest relationships with clients that’ll allow them to create successful campaigns and convert high-value traffic to their websites over time.
The agency understands the importance of SEO for marketing and growth. For fintech clients, SALT.agency offers finance and fintech SEO expertise and consulting through technical auditing, competitor analysis, website migration, and content strategy.
| Rank | Company | Recognizable Clients |
| 1 | Siege Media | QuickBooks, Quicken Loans, Zillow, Chime |
| 2 | Straight North | Fiserv, DFIN, Expat CPA, BluePay |
| 3 | Walker Sands | Worldpay, Finicity, Bluefin, Tradeshift |
| 4 | Alloy | Paysend, Aumni, Sovos |
| 5 | Inbound FinTech | The Motley Fool, Genesis, Paysend |
| 6 | CSTMR | AccessOne, LendingTree, TradeStops |
| 7 | SEO Locale | N/A |
| 8 | Gate 39 Media | Lime Brokerage, Great South Gate, Eventus Systems |
| 9 | Vested | Finastra, Grayscale, Certegy |
| 10 | Sure Oak | Binance, Fundbox, Refundo, Factorial |
| 11 | SALT.agency | N/A |
Hire the Top Fintech SEO Agency
When choosing a fintech SEO agency, it’s important to find one that aligns with your goals and understands the unique challenges of the financial sector.
By carefully evaluating each agency’s services, case studies, testimonials, and recognizable clients, your company can choose one that’s not only a fit for your current needs but also a strategic partner for long-term success.
Choose a proven leader in SEO and content marketing to dominate the fintech search results. Siege Media stands out in the industry with a track record of success in SEO with high-profile fintech clients.
Contact us to elevate your fintech growth today.
Frequently Asked Questions
What Should I Look for When Choosing a Fintech SEO Agency?
When choosing a fintech SEO agency, prioritize their experience with fintech clients, proven success in SEO, and ability to navigate complex financial regulations.
Remember, some of the best fintech marketing agencies don’t specialize in SEO, so assess their SEO expertise and how they’ll tailor their strategies to meet your unique business needs.
How Do I Know if an Agency Specializes in SEO and Fintech?
Look for agencies that have worked with well-known fintech clients or have SEO-specific case studies in the industry. Additionally, check if their team has experience with fintech-related challenges and regulations.
What Red Flags Should I Watch Out for When Selecting a Fintech SEO Agency?
Watch out for agencies with no experience working with fintech clients, a lack of transparency, and an unwillingness to share referrals or case studies. These are major red flags.
