In today’s fast-changing digital landscape, is programmatic SEO the right strategy for you?
This week on Content & Conversation, Matt Bowers, SEO consultant and former SEO lead for Zapier and Zillow, joins us for an in-depth discussion on navigating the increasing complexities of indexation and the rising importance of unique content.
From determining the minimum content threshold for programmatic success to strategic deployment and avoiding common pitfalls, this episode covers all things programmatic.
Furthermore, Ross and Matt explore the effectiveness of AI in content creation, the downsides of deploying tens of thousands of pages at once, and discuss the future of programmatic SEO. Tune in for real-world examples of SEO success.
Show Notes:
- 00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)
- 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
- 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?
- 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
- 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?
- 22:44: What does an ideal programmatic deployment strategy look like?
- 26:34: What are the common mistakes in implementing programmatic?
- 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?
- 38:14: What are your thoughts on using AI for those pages versus having a human in the loop?
- 44:30: Can you share any great examples of successful programmatic SEO?
- 45:39: Final tips, tricks, and insights from Matt Bowers
- 48:20: How to connect with Matt Bowers
