Standing out in the competitive fintech landscape is difficult, but investing in the right SEO fintech services can help set you apart, build authority, and attract your ideal audience.
If you want to be the best in the biz, you need to partner with the best in the biz. This is especially crucial for fintech businesses, where the caliber of your content often determines the caliber of your leads and conversions.
Take our work with Credit.com, for example. By partnering with us, they increased organic traffic by 80% and earned 16.5K+ links, strengthening their topical authority and improving search visibility, a key factor for ranking on LLMs and meeting audiences where they search most.
What does this prove? The right financial SEO partner can have a highly impactful effect on their clients.
In this roundup, we highlight the top fintech SEO agencies, carefully selected for their proven expertise in driving measurable results to simplify your search for the best fintech SEO partner.
- Siege Media – Best For Full-Service GEO
- Straight North – Best For Lead Gen
- Walker Sands – Best For B2B Fintech
- Alloy – Best For Brand-Level Strategy
- Evara – Best For Inbound Fintech
- CSTMR – Best For Consumer Fintech
- NinjaPromo – Best For Crypto
- Gate 39 Media – Best For Tech Consulting
- Vested – Best For PR-Led Fintech
- Sure Oak – Best For Venture-Backed Fintech
- Mint Position – Best For Research
- First Page Sage – Best For Thought Leadership
- Nine Peaks Media – Best For Full-Cycle SEO
- Garit Boothe – Best For Link-Building
- What To Look For in a Fintech SEO Agency
- Partner With the Top Fintech SEO Agency
An Overview of the Best Fintech SEO Agencies
| Agency | Best for | Key Strength(s) | Pricing | Recognizable clients |
|---|---|---|---|---|
| Siege Media | Full-scale GEO and digital PR for fintech brands | AI-enhanced services that drive organic growth and LLM visibility | Custom | Zip, Hippo, Chime, and Credit.com |
| Straight North | Lead generation-focused SEO | PPC and web development | Custom | BluePay and Fiserv |
| Walker Sands | B2B fintech marketing | An Outcome-Based Marketing (OBM) framework | Custom | Billtrust, ZayZoon, TransUnion, HyperWallet, Bill.com |
| Alloy | Brand-level strategy | Integrated B2B tech marketing | Custom | Sovos, Paysend, and Nintex |
| Evara | Inbound fintech marketing | Elite HubSpot Solutions Partner | Custom | IBS Intelligence, Apply Financial, CipherTrace |
| CSTMR | Consumer fintech | Conversion-led UX design | Custom | LendingTree, Credit Karma, UniTeller, and DepositAccounts |
| NinjaPromo | Crypto and blockchain | Subscription-based Marketing-as-a-Service (MaaS) model | Subscription plans starting at $3,200/month | Credible, HTX, DAMEX, Paypolitan |
| Gate 39 Media | Financial marketing and technology consulting | Proprietary tools like FinCal and FinVox | Custom | Lime Brokerage, Great South Gate, and Eventus Systems |
| Vested | PR-led fintech marketing | Fully integrated services and proprietary platforms like Qwoted | Custom | Finastra, Grayscale, JPMorgan Chase Payments, and Bloomberg |
| Sure Oak | Venture-backed and PE-backed fintech companies | Dedicated account managers for fintech clients | Custom | SoFi and AdvancePoint Capital |
| Mint Position | Research-driven fintech content | SEO- and GEO-focused content | Custom | Lula, Duckfund, and Reloadly |
| First Page Sage | Thought leadership | Lead-generating SEO and GEO content | Custom | SoFi, NerdWallet, CreditSesame, and U.S. Bank |
| Nine Peaks Media | Full-cycle fintech SEO | Content for software, technology, and startups | Custom | RBC Royal Bank, Adlib, and Exact Payments |
| Garit Boothe | Link-building | Technical SEO, content creation, and link building | Custom pricing starting around $5,000 | FairFigure and Woopra |
Note: These fintech SEO agencies were chosen based on their history supporting high-level finance and technology clients. Additionally, unique offerings, location, and price were considered.
1. Siege Media
- Best for: Full-service GEO and digital PR for fintech brands
- Headquartered in: 100% remote with hubs in San Diego, Austin, Chicago, and New York City
- Strengths: AI-enhanced services that drive organic growth and LLM visibility
- Pricing: Custom pricing based on projected ROI and company budgets
- Recognizable clients: Zip, Hippo, Chime, and Credit.com
With 13+ years of experience, Siege Media is a fintech SEO agency that has worked with high-profile fintech clients to grow their businesses, SEO profiles, AI visibility, and media coverage. With every client, we take the time to research the competitive sector and stay up to date on industry trends and news.
Our goal is to create SEO-focused content that will rank on Google’s SERP while driving organic links, strengthening topical authority to perform on LLMs, and increasing website traffic. We also support digital PR initiatives for fintech-specific clients, where data-driven posts, campaigns, and interactive tools drive visibility and awareness.
Our content strategies are flexible, and our proprietary technology tools allow us to create AI-enhanced content that answers user queries and fulfills LLM query fanouts. Plus, we have the knowledge and experience to know that the fintech industry is always evolving, and so your content needs to evolve with it.
If you’d like to see what Siege Media can produce for you, check out some of our most recent fintech-specific case studies. And, if expanding your strategy and content update options interests you, dive into our proprietary BlueprintIQ and DataFlywheel tools.
2. Straight North
- Best for: Lead generation-focused SEO,
- Headquartered in: Chicago, IL
- Strengths: PPC and web development for middle-market companies
- Pricing: Custom pricing
- Recognizable clients: BluePay and Fiserv
Straight North is a full-service B2B digital marketing agency, offering comprehensive, data-driven solutions tailored for the fintech industry. With deep expertise in financial technology trends and regulations, its team excels at on-page optimization, keyword research, and the creation of engaging, compliant content.
With a proven track record of working with notable B2B brands and delivering measurable results, Straight North is an ideal partner for fintech companies looking to grow their online presence and achieve sustained success.
3. Walker Sands
- Best for: B2B fintech marketing
- Headquartered in: Chicago, IL
- Strengths: A strong fintech client portfolio and an Outcome-Based Marketing (OBM) framework
- Pricing: Custom pricing
- Recognizable clients: Billtrust, ZayZoon, TransUnion, and HyperWallet, Bill.com
Using a B2B philosophy focused on outcome-based marketing (OBM), Walker Sands creates one-of-a-kind programs for high-profile tech clients to increase revenue and move into new markets. With more than two decades of experience, this fintech agency has earned numerous awards for its work, including being a multi-time Inc. 5000 honoree.
Walker Sands offers fintech clients PR, creative, and digital marketing services and can connect them with top fintech influencers while providing strategic messaging and development and content distribution options.
4. Alloy
- Best for: Brand-level strategy
- Headquartered in: Atlanta, GA
- Strengths: Integrated B2B tech marketing covering PR, brand strategy, SEO, content marketing, and UX/UI design
- Pricing: Custom pricing
- Recognizable clients: Sovos, Paysend, and Nintex
Founded in 2012, Alloy is an integrated marketing agency specializing in worldwide tech brand marketing. Not only does this agency work with high-level fintech clients, but it also offers cybersecurity, banking, and IT services.
Focused on alleviating the main fintech pain points for their clients, Alloy offers customizable solutions. These include integrated storytelling and digital ecosystems, which help brands stand out in a trust-driven, compliance-conscious market. It combines brand positioning, award-winning design, intelligent marketing orchestration, and progressive PR options to fully integrate each client’s digital ecosystem.
5. Evara
- Best for: Inbound fintech marketing
- Headquartered in: London, UK
- Strengths: Elite HubSpot Solutions Partner offering SEO, GEO, inbound marketing, and RevOps services
- Pricing: Custom pricing
- Recognizable clients: IBS Intelligence, Apply Financial, CipherTrace
Evara, formerly Inbound Fintech, is a digital agency for financial services. Based in London’s financial district, they offer their services locally and internationally through their global team of experts. This agency has evolved into a broader digital transformation consultancy covering RevOps, generative engine optimization (GEO), and AI-powered CRM.
This fintech agency offers a range of customized growth packages and services for its clients, including SEO research, content creation, and strategy. Evara also offers website development and design services to enhance customer experience.
6. CSTMR
- Best for: Consumer fintech
- Headquartered in: Austin, TX
- Strengths: Conversion-led UX design
- Pricing: Custom pricing
- Recognizable clients: LendingTree, Credit Karma, UniTeller, and DepositAccounts
Founded by veterans who’ve supported some of the biggest fintech brands in the U.S., CSTMR is a digital marketing agency that enjoys helping clients start, grow, and optimize their financial-sector businesses. This agency strives to impact both businesses and people, aiming to empower those to live a financially confident and successful life.
The agency offers services for every stage of the business, from scaling up your brand to updating your fintech marketing strategy and growth engine. Its services include brand and performance marketing, experience design, marketing strategy, and branding.
7. NinjaPromo
- Best for: Crypto and blockchain
- Headquartered in: New York, NY and London, UK
- Strengths: Subscription-based Marketing-as-a-Service (MaaS) model with on-demand access to a full marketing team
- Pricing: Subscription plans starting at $3,200/month
- Recognizable clients: Credible, HTX, DAMEX, Paypolitan
NinjaPromo is a MaaS model digital marketing agency offering on-demand access to SEO, paid media, social, PR, content, and design teams. This agency supports unique fintech clients, including those in crypto and blockchain-adjacent industries, and provides agility without the overhead of an in-house team.
This company’s fintech work includes technical audits, content development, E-E-A-T optimization, link building, and GEO, all packaged into their subscription rather than billed as standalone engagements.
8. Gate 39 Media
- Best for: Financial marketing and technology consulting
- Headquartered in: Chicago, IL
- Strengths: Proprietary tools like FinCal and FinVox
- Pricing: Custom pricing
- Recognizable clients: Lime Brokerage, Great South Gate, and Eventus Systems
Gate 39 Media is a financial marketing and technology consulting firm that has served brokerage firms, exchanges, financial advisors, and fintech companies for more than two decades. Their work spans inbound marketing, branding, and web development. This agency also helps build the professional presence that helps fintech startups gain investor confidence.
Beyond traditional services, Gate 39 Media has developed a suite of fintech proprietary tools, including:
- FinCal: A hosted financial calendar displaying key dates and reports
- FinVox: A chatbot that delivers financial data through smart assistants and messaging platforms
Gate 39 Media’s mission is to develop integrated strategies that help customers improve their businesses and deliver a positive customer experience.
9. Vested
- Best for: PR-led fintech marketing
- Headquartered in: New York and London
- Strengths: Fully integrated PR and marketing with proprietary platforms like Qwoted and Finance Studio
- Pricing: Custom pricing
- Recognizable clients: Finastra, Grayscale, JPMorgan Chase Payments, and Bloomberg
Vested is a global marketing and communications consulting firm focused exclusively on financial services. This agency builds fully integrated strategies across PR, content, digital marketing, brand strategy, and executive communications, spotlighting a brand’s message to its target audience.
To do this, Vested offers content writing, executive communications, brand building, and web development services from FINRA- and CFA-certified staff. Plus, Vested built Group Vested, a portfolio of proprietary platforms built for the financial marketing and communications space.
10. Sure Oak
- Best for: Venture-backed and PE-backed fintech companies
- Headquartered in: Brooklyn, NY
- Strengths: Full-service SEO and AI search with dedicated account managers for fintech clients
- Pricing: Custom pricing
- Recognizable clients: SoFi and AdvancePoint Capital
Sure Oak is a full-service SEO, AEO, and AI search agency that has worked with venture and private equity-backed fintech companies since 2017. This fintech agency strives to build genuine relationships with clients and assigns niche-specific account managers.
A deep understanding of the unique challenges fintech businesses face sets Sure Oak apart from generalist SEO firms. This is why it offers clients services like custom fintech SEO strategies, keyword research, strategic link-building campaigns, and technical SEO auditing. Plus, Sure Oak works with financial services clients and also covers SaaS, B2B, and startups.
11. Mint Position
- Best for: Research-driven fintech content
- Headquartered in: Barcelona, Spain
- Strengths: SEO- and GEO-focused content that supports organic growth
- Pricing: Custom pricing
- Recognizable clients: Lula, Duckfund, and Reloadly
Founded in 2020, Mint Position is an SEO and GEO content marketing agency that uses research-driven content and expert reviews to build long-term organic traffic for clients. They address unique pain points by focusing on business-defining topics (rather than individual keywords).
Combining buyer-focused fintech SEO with educational content marketing helps Mint Position land its clients in front of their audiences. Plus, they work to build topical authority and client trust by skillfully explaining complicated topics and developing strong, factual content.
12. First Page Sage
- Best for: Thought leadership
- Headquartered in: San Francisco, CA
- Strengths: Lead-generating SEO and GEO content designed for long-term ROI
- Pricing: Custom pricing
- Recognizable clients: SoFi, NerdWallet, CreditSesame, and U.S. Bank
Founded in 2009, First Page Sage is a San Francisco-based SEO and GEO agency with a strong focus on thought leadership content for B2B fintech brands. Rather than chasing traffic volume, they prioritize qualified lead generation, which is a useful distinction for fintech companies where trust and conversion matter more than raw clicks.
Their fintech content is written by experienced financial ghostwriters who understand YMYL SEO and compliance standards. First Page Sage’s services span technical SEO, LLM optimization, and web design, with month-to-month contracts that keep the agency accountable to ongoing results.
13. Nine Peaks Media
- Best for: Full-cycle fintech SEO and content marketing
- Headquartered in: Toronto, Canada
- Strengths: Focused content for software, technology, and startup companies
- Pricing: Custom pricing
- Recognizable clients: RBC Royal Bank, Adlib, and Exact Payments
Offering services from SEO management and paid advertising to AI SEO and inbound marketing, Nine Peaks Media is a high-caliber software and technology SEO agency.
With proprietary technology, including an Instant One-Click SEO Audit and a keyword research tool, Nine Peaks Media helps clients create content designed to rank by analyzing SERP results, technical issues, and competitor rankings.
This agency also supports an SEO Growth Program built on five pillars:
- Keyword analysis and mapping
- A website quality audit
- On-site SEO
- Content strategy
- Link acquisition.
By optimizing content and structure, Nine Peaks Media ensures client content is accessible and understandable to both search engines and users, improving engagement and visibility.
14. Garit Boothe Digital
- Best for: Link-building
- Headquartered in: South Jordan, UT
- Strengths: Combining technical SEO, content creation, and links to improve visibility.
- Pricing: Custom pricing starting around $5,000
- Recognizable clients: FairFigure and Woopra
Also known as GBDigital, Garit Boothe Digital is a SaaS and Fintech SEO/GEO agency that drives organic traffic and leads. Garit Boothe Digital offers three unique services: technical optimization, article and webpage writing, and outreach.
This agency leverages industry-specific knowledge and data-driven SEO to help fintech clients achieve long-term growth. Additionally, GEO services align client content with LLM search needs, helping businesses land mentions or citations in AI tools and AI Overviews — prioritizing visibility and conversions together.
What To Look For in a Fintech SEO Agency
Not every SEO agency is built for fintech, and in a compliance-heavy, trust-driven industry, the wrong partner can cost you more than rankings. Before committing to a contract, consider these five criteria:
- Industry knowledge: Look for agencies with documented experience in financial services to find a partner that understands regulatory constraints and the nuances of fintech writing, building trust and passing Google’s quality bar.
- Advanced content strategy: Consider how an agency approaches content marketing ROI, including topic modeling, internal linking, and content depth, not just which keywords they’d target.
- GEO and AI search visibility: Fintech buyers increasingly research solutions through AI-powered tools, so consider a partner with an integrated approach to AI search engine results.
- Earned links and quality: Links earned through digital PR carry more weight than paid placements, so verify that perspectives have a track record of earned coverage in finance and business publications.
- Transparent reporting: Ask any agency how they connect organic performance to pipeline, and whether they track metrics like organic-assisted conversions, not just sessions and positions.
Partner With the Top Fintech SEO Agency
When choosing a fintech SEO agency, finding one that aligns with your goals and understands the unique challenges of the financial sector is crucial to long-term success.
With a track record of achievements across more than a decade, Siege Media stands out in the industry. We deliver comprehensive content strategies that build topical authority and improve rankings for fintech clients across SEO and GEO channels.
Reach out today to learn how you can partner with a proven GEO and content marketing leader — and dominate the fintech search results while you’re at it.
