Posts Categorized: SEO

Do Links Matter in Some Verticals More Than Others?

Posted by & filed under SEO.

The title of this post is a question I’ve heard a few times recently, including after my last presentation at the Engage conference in Portland. It’s a good question, and one worth thinking about. Although I don’t have access to the algorithm, I do have experience and some ideas about how Google and their algorithm might interpret the problem.

Which Keywords Have the Worst CTR?

Posted by & filed under SEO.

Google is slowly eating away at the traffic we can achieve through content marketing. We analyzed a set of 42 keyword stems in order to determine the true CTR potential for many different topic areas.