Are there words that help you rank besides the keywords themselves? We wanted to know, so we diagnosed a large sample of competitive terms to uncover the words that showed up most often. This post is the result of that research.
Google wants our sites to be "mobile-friendly". But that doesn't mean we should make our sites fit a template, but actually have bad mobile experiences. Move beyond a checklist using the theories in this post.
It's always a good idea to stay inspired - and attune - to the best of the best. This infographic breaks down who is winning in each vertical, which can reveal more insights about what works - and what we can do better.