The title of this post is a question I’ve heard a few times recently, including after my last presentation at the Engage conference in Portland. It’s a good question, and one worth thinking about.
Although I don’t have access to the algorithm, I do have experience and some ideas about how Google and their algorithm might interpret the problem.
Are there words that help you rank besides the keywords themselves? We wanted to know, so we diagnosed a large sample of competitive terms to uncover the words that showed up most often. This post is the result of that research.
Google wants our sites to be "mobile-friendly". But that doesn't mean we should make our sites fit a template, but actually have bad mobile experiences. Move beyond a checklist using the theories in this post.