Marketers today are navigating a rapidly changing landscape, and one of the most pressing challenges is the growing focus on organic link building.
With only 5.5% of marketers saying they won’t prioritize it — down from 14.7% in 2023 — it’s clear that everyone wants to enhance their online presence. In a world overflowing with content, how do you ensure your message stands out?
This is where content marketing podcasts come in. They’re like having a seat at the table with industry experts who share their insights, strategies, and successes.
In this blog, we’ll dive into the 11 best content marketing podcasts that can help you tackle these challenges head-on and drive your success in 2025 and beyond. Get ready to tune in and elevate your marketing game.
- Content and Conversation: SEO Tips from Siege Media
- Online Marketing Made Easy with Amy Porterfield
- The Duct Tape Marketing Podcast
- This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose
- Marketing School – Digital Marketing and Online Marketing Tips
- Everyone Hates Marketers
- Marketing Over Coffee
- The Long Game
- Perpetual Traffic
- The Marketing Book Podcast
- Unthinkable with Jay Acunzo
1. Content and Conversation: SEO Tips from Siege Media
Content and Conversation: SEO Tips from Siege Media is a must-listen for content marketers who crave actionable insights straight from the experts. Hosted by Siege Media’s founder Ross Hudgens, this podcast cuts through the noise with a no-nonsense approach to SEO tips, content creation, and digital strategy.
Each episode dives into real-world tactics and success stories that content marketers can immediately put to use, covering everything from boosting organic traffic to mastering link building.
Content and Conversation offers listeners a direct line to proven, practical strategies that drive results. If you’re looking to sharpen your content game, stay ahead of industry trends, or solve common SEO challenges, this podcast delivers value-packed conversations tailored for ambitious marketers
- Episode Length: 20-60 minutes
- Apple Podcasts Rating: 4.9
- Recommended Episode: Why You Can’t “Test” Content Marketing
- Best For: Content marketers looking to bridge the gap between creative content and measurable results, as well as those seeking actionable strategies to drive conversions and optimize their marketing effort
Where To Listen:
2. Online Marketing Made Easy with Amy Porterfield
This is a must-listen for content marketers looking to simplify their strategies and drive results. Amy’s practical, step-by-step approach breaks down complex marketing tactics into actionable advice.
From launching successful online courses to acing outreach campaigns and link building, each episode offers clear, real-world examples and expert tips.
- Episode Length: 15-60 minutes
- Apple Podcasts Rating: 4.9
- Recommended Episode: 259: 7 Secrets to Talking About Your Product Like a Pro
- Best For: Content marketers, entrepreneurs, and small business owners who want to launch online courses, grow an email list, or scale their digital presence
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3. The Duct Tape Marketing Podcast
The Duct Tape Marketing Podcast offers a refreshing, no-nonsense approach to marketing strategy. Hosted by John Jantsch, this podcast dives into practical, actionable advice on growing your business with simple, effective marketing techniques.
Unlike many podcasts that focus on marketing theory, Duct Tape Marketing gives content marketers real-world solutions they can apply immediately — whether it’s product-led PR, creating SEO content, refining content strategies, or improving audience engagement.
- Episode Length: 10-30 minutes
- Apple Podcasts Rating: 4.3
- Recommended Episode: Oliver Burkeman – Making The Most Of Your Time
- Best For: Small business owners looking for affordable and effective marketing strategies
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4. This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose
This Old Marketing is a must-listen for any content marketer serious about storytelling and building sustainable content strategies. The hosts delve into the timeless principles of content creation, distribution, and monetization.
What makes This Old Marketing unique is its focus on both the fundamentals and the future of content marketing. The podcast offers historical context, blogging trends, and practical advice, making it a perfect blend of inspiration and actionable insights.
- Episode Length: 45-80 minutes
- Apple Podcasts Rating: 4.8
- Recommended Episode: 448: Your Content Marketing Questions Are Answered
- Best For: Marketers who want to gain valuable tips on how to create meaningful content that resonates with audiences and strategies for turning that content into long-term business value
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5. Marketing School – Digital Marketing and Online Marketing Tips
If you’re a content marketer looking for bite-sized, actionable insights, Marketing School with Neil Patel and Eric Siu should be on your radar.
This podcast delivers daily episodes, each around 10 minutes long, packed with expert advice on a wide range of topics, from SEO and content strategy to social media marketing and content marketing tips.
Neil and Eric’s chemistry keeps the content engaging, making complex marketing concepts easy to digest. They combine their vast experience — Neil as a digital marketing guru and Eric as a seasoned entrepreneur — to provide listeners with practical strategies.
- Episode Length: 5-30 minutes
- Apple Podcasts Rating: 4.6
- Recommended Episode: 865: The One Thing You Have to Do Before You Start Doing SEO
- Best For: Aspiring and experienced content marketers who want daily, practical advice on SEO, content strategy, and content marketing trends to boost their campaigns
Where To Listen:
6. Everyone Hates Marketers
Everyone Hates Marketers stands out by flipping the script on traditional marketing advice.
Hosted by Louis Grenier, this podcast isn’t afraid to tackle the uncomfortable truths of the marketing world, challenging conventional wisdom and encouraging listeners to think critically about their strategies.
Grenier’s approach is refreshingly candid; he dives deep into the ethical considerations of marketing, emphasizing transparency and authenticity. Each episode features interviews with industry leaders who share their hard-earned lessons and insights, often highlighting what not to do in marketing.
This perspective resonates particularly well with content marketers who are tired of the same old tips and tricks.
- Episode Length: 45-70 minutes
- Apple Podcasts Rating: 5
- Recommended Episode: How to Build a Content Strategy That “Drives Pipeline”
- Best For: Marketers who seek honest, unconventional insights and are eager to challenge the status quo to create more authentic and effective marketing strategies
Where To Listen:
7. Marketing Over Coffee
If you’re a content marketer looking for a fresh take on marketing strategies, Marketing Over Coffee is a must-listen podcast.
Hosted by marketing veterans John Wall and Christopher Penn, this podcast combines insightful discussions with a relaxed, conversational tone, making it feel like you’re chatting with friends over coffee — hence the name.
Marketing Over Coffee is a blend of traditional and digital marketing wisdom. The hosts delve into a variety of topics, from social media trends and SEO tips to the latest in AI content marketing.
The duo’s ability to break down complex concepts into digestible insights makes the podcast accessible for seasoned professionals and newcomers alike.
- Episode Length: 20-30 minutes
- Apple Podcasts Rating: 4.5
- Recommended Episode: Hands On Using an LLM for Storytelling
- Best For: Content marketers and business professionals seeking actionable insights and the latest trends in both traditional and digital marketing in a conversational format
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8. The Long Game
The Long Game is a content marketing podcast that explores strategies for sustained success. This show emphasizes the importance of playing the long game — building lasting growth through thoughtful, high-converting content.
Why should content marketers tune in? The hosts bring a wealth of experience, sharing real-world case studies, actionable insights, and interviews with industry leaders.
The podcast explore key topics like SEO, content strategy, and audience engagement, offering practical advice for marketers looking to make a meaningful, long-term impact.
- Episode Length: 30-90 minutes
- Apple Podcasts Rating: 5
- Recommended Episode: Evolve Your SEO and Content Marketing with Ross Hudgens
- Best For: Marketers who want to gain a deeper understanding of how to prioritize value-driven content, refine their strategies, and measure long-term success
Where To Listen:
9. Perpetual Traffic
Hosted by digital marketing experts Ralph Burns and Lauren Petrullo, this podcast dives deep into strategies for scaling online businesses through paid traffic, retargeting, and creative ad optimization.
Each episode blends actionable SEO tips with real-world case studies, making complex strategies easy to understand and apply.
Perpetual Traffic doesn’t just discuss traffic; it focuses on how to increase traffic. Content marketers will gain practical knowledge on leveraging social ads, funnel optimization, and audience targeting to maximize ROI.
- Episode Length: 30-60 minutes
- Apple Podcasts Rating: 4.7
- Recommended Episode: 3 Essential Marketing Performance Indicators You’re Not Using…But Should
- Best For: Digital marketers, content creators, and business owners eager to see measurable results and dive into advanced marketing strategies
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10. The Marketing Book Podcast
Content marketers looking to stay sharp and informed in their industry should check out The Marketing Book Podcast. Douglas explores the latest and most impactful marketing books, interviewing authors and unpacking insights that marketers can apply right away.
Douglas brings complex B2B marketing strategies down to earth with engaging conversations and practical takeaways so you can keep up with fresh ideas, trends, and proven methods without feeling overwhelmed.
Each episode also offers real-world advice from top marketing minds — perfect for content marketers who want to elevate their strategies and stay on top of what’s working in today’s dynamic landscape.
- Episode Length: 60-70 minutes
- Apple Podcasts Rating: 5
- Recommended Episode: 120: Welcome to the Marketing Rebellion! Why the Most Human Company Will Win.
- Best For: Content marketers and marketing enthusiasts who want actionable insights from top marketing books and experts to stay current and improve their strategies
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11. Unthinkable with Jay Acunzo
Hosted by Jay Acunzo, this show dives into the creative side of marketing, exploring the stories behind bold, unconventional strategies that work. Unthinkable challenges marketers to rethink the tried-and-true methods and lean into their creativity and intuition.
If you’re a content marketer tired of cookie-cutter advice, Unthinkable offers inspiration and actionable insights from people who dared to do things differently — and succeeded.
Each episode delivers a mix of storytelling, marketing wisdom, and creative fuel to help you build good blog posts that stand out in today’s crowded landscape.
- Episode Length: 15-50 minutes
- Apple Podcasts Rating: 4.9
- Recommended Episode: I Made It: Chase Jarvis Deconstructs His Writing Process
- Best For: Content marketers looking to break away from conventional tactics and ignite their creativity with bold, impactful ideas
Where To Listen:
Take Your Content Strategy Further With Siege Media
If you’re ready to take your content strategy to the next level, these podcasts are a great place to start — but the right partner can make all the difference. At Siege Media, we specialize in content marketing that drives real results. Whether it’s SEO, content creation, or digital strategy, our team has the expertise to help you grow. Explore our content marketing services to see the difference we can make.
