The only constant in SEO is that nothing stays constant. AI just moved the goalposts again.
Search engine algorithms are always changing, creating newfound visibility for some sites while sending others to the depths of search results pages. Who can you trust to help you achieve your ranking goals? It’s a job for an enterprise SEO consultant.
A jump in the rankings can be pivotal, often resulting in new business or leads for a company. Forty-five percent of Fortune 1000 companies now have dedicated answer engine optimization (AEO) programs or specific generative engine optimization (GEO) requirements in their agency briefs, just to protect their share of voice in AI search.
In the verticals where competition is highest, it’s important to hire an enterprise SEO/GEO expert who keeps a pulse on both your organic presence and your AI visibility to reach these decision-makers.
Luckily, the SEO community is filled with expert enterprise consultants who dedicate their careers to following search engine trends and creating effective strategies to grow their clients’ organic traffic.
From seasoned SEO veterans to up-and-coming industry experts, check out our list of the top SEO consultants to keep an eye on (and potentially hire) for your SEO content strategy today.
- Eli Schwartz: Growth Advising
- Kevin Indig: SEO Strategy
- Tom Critchlow: Executive Strategy
- Matt Bowers: Growth Strategy
- Michael King: Enterprise Strategy
- Aleyda Solís: International
- Areej AbuAli: Retail, Health, and Travel
- Andrew Shotland: Local SEO
- Kelsey Jones: Content Strategy
- Sam Underwood: E-commerce
- Lily Ray: SEO Strategy
- Brodie Clark: Global SEO
- Ben Goodsell: Automation
- AJ Kohn: Product Strategy
- Gaetano DiNardi: Startup SEO
- John-Henry Scherck: SaaS SEO
- Kristan Bauer: SEO Strategy
- Mike Yon: SEO Strategy
- Louis Smith: Shopify & E-commerce SEO
- Nick LeRoy: SEO Strategy
- Tom Dehnel: Technical SEO
- Derek Sakamoto: Strategic Growth
- Jason Wilson: Digital PR
- Ryan Darani: Social Media Marketing
What Makes Enterprise Consultants Different?
Carrying out change at the enterprise level isn’t simple. Consultants have to deliver solid results while navigating corporate politics to maintain stakeholders’ trust.
- Creating scalable strategies: Expert strategy only matters if an enterprise can actually scale it. The best enterprise SEO consultants know how to craft a repeatable strategy that works despite the obstacles unique to large organizations.
- Getting C-suite approval: Executive buy-in is necessary for growth at large corporations. Enterprise consultants know how to argue for SEO budget and break down the impact of their work for executives at the highest level to get approval across the board.
- Accounting for PR: SEOs need to think about PR risk at the enterprise level. In 2025, Deloitte issued a corrected version of a paid government report and refunded part of the fee after AI-generated content in the report included errors and unverified references. A smaller business might absorb a mistake like that quietly. For an enterprise brand, it becomes a public trust problem.
- Building for GEO: Enterprise brands can’t afford to optimize for rankings alone anymore. The best consultants also structure content and technical foundations to earn visibility and citations in AI-generated answers.
Consulting at the enterprise level takes years of experience. In no particular order, here are our 24 picks for the best enterprise SEO consultants today.
In no particular order, here are our 24 picks for the best enterprise SEO consultants today.
1. Eli Schwartz
Eli Schwartz is a writer, advisor, investor, and SEO consultant with more than a decade of industry and agency leadership experience. His focus on driving successful SEO growth helped inspire Product-Led SEO, one of the best SEO books around. His expertise helps clients achieve long-term, scalable SEO growth and increased organic visibility.
With his background in advising large B2B and B2C brands, Eli has driven significant growth for organizations such as WordPress, Shutterstock, Quora, Tinder, and Coinbase. While at SurveyMonkey, Eli took the company’s nonexistent organic visibility and transformed it into one of its largest growth drivers.
More recently, he’s turned that same lens on AI search through his newsletter, The Future of SEO & AEO, where he covers what growth looks like as search shifts toward AI-driven answers.
- Specialties: SEO, AEO, B2B, B2C, global SEO
- Featured On: Search Engine Journal, HubSpot, Combinator, Entrepreneur, TechCrunch, Moz, Search Engine Land, Nasdaq, U.S. News
- Where To Find: Website | LinkedIn | X
Listen to Eli discuss SEO strategy for startups on our podcast, Content & Conversation.
2. Kevin Indig
Kevin Indig is one of the most well-known voices in the SEO community, having led SEO and growth at Shopify, G2, and Atlassian before becoming an independent growth advisor. He’s a speaker, newsletter writer, angel investor, and SEO thought leader — Kevin’s ability to build organic growth machines is second to none.
Kevin’s consultancy style is rooted in creating organic growth engines that mesh SEO, CRO, content strategy, AI visibility, and lifecycle marketing. He now advises growth teams at companies like Ramp, Reddit, Dropbox, Hims, Nextdoor, and Snapchat, and writes Growth Memo, a newsletter on organic growth and AI-driven search read by over 20,000 marketing leaders.
- Specialties: SEO, data analytics, paid search, social media, UX, and copywriting
- Featured On: Search Engine Journal, Ahrefs, LevelingUp, MozPod, Exposure Ninja, Growth Marketing Today
- Where To Find: Website | LinkedIn
Learn more about Kevin’s success with startup content marketing.
3. Tom Critchlow
A former Google employee, Tom Critchlow has spent over a decade in digital media, SEO, and audience growth, both as an independent strategy consultant and in full-time leadership roles. He’s currently at Alephic, working at the intersection of AI and marketing to help brands navigate AI search strategy.
With his belief that SEO is inherently consultative, Tom Critchlow launched The Strategic Independent, a book he’s published online for free to share his insight and experience consulting for other professionals.
After over a decade in the industry, Tom consults on more than SEO — he helps executives understand the thinking behind his strategies so they can use high-level SEO to advance larger business initiatives. He’s worked with major brands like The New York Times, Google, Etsy, Dotdash Meredith, and Atlassian.
- Specialties: SEO, leadership skills, narrative strategy, digital media, content marketing, product marketing
- Featured On: Siege Media, Inbounder World Tour, MozCon
- Where To Find: Website | LinkedIn
Check out our conversation with Tom about what good SEO consulting looks like and why it’s necessary to move the needle.
4. Matt Bowers
Matt Bowers built a name for himself in the SEO world when he joined the Zillow team and built their SEO department from scratch. He also spent five years as the head of SEO at Zapier before leaving to focus full-time on SEO and AI consulting.
In his 13-year career, Matt has used his expertise to help enterprises “do more with less” and is currently bringing that ethos to startups navigating organic growth in an AI-driven search landscape. He’s focused on helping companies build pragmatic, repeatable SEO and LLM strategies, whether he’s consulting directly or advising founders and CEOs.
- Specialties: Growth marketing, SEO strategy, LLM search strategy
- Featured On: Siege Media, The Future of SEO by Eli Schwartz
- Where To Find: Website | LinkedIn
Check out our conversation with Matt about programmatic SEO on Content & Conversation.
5. Michael King
The founder and CEO of the digital marketing agency iPullRank, Michael King was named Search Engine Land’s AI Search Marketer of the Year for 2025, his second time winning the honor. He’s consulted with some of the world’s largest brands, including American Express, SAP, and HSBC.
As a consultant, agency founder, and rapper, Michael knows what it takes to build a brand. He’s designed marketing campaigns to grow large businesses while simultaneously building his own brand as a musician and thought leader.
Michael prides himself on his ability to instate change with his enterprise content strategy recommendations. Michael creates solutions tailored for large corporations, making it easier to manage thousands of pages under several subdomains.
- Specialties: SEO, growth marketing, audience research, content strategy, and entrepreneurship
- Featured On: SMX, Brighton SEO, Search Engine Journal, Search Engine Land
- Where To Find: Website | LinkedIn
Check out our interview with Michael on modern enterprise SEO.
6. Aleyda Solís
Aleyda Solís is an award-winning author, blogger, speaker, systems engineer, teacher, and SEO and AI search optimization consultant. With over 15 years of international SEO experience, Aleyda has spoken at 100+ events across 20+ countries — in both English and Spanish.
She is the founder of Orainti, a boutique international consultancy specializing in SEO and AI search optimization for enterprise and startup clients, and co-founder of Finchling, a PR campaign tool. She shares actionable SEO and AI search tips in her weekly YouTube video series, Crawling Mondays, and created LearningSEO.io and Learning AI Search, free roadmaps for the industry.
Whether it’s an audit of a large site, a major site migration, or an internal training session, Aleyda’s enterprise consulting services are designed to work for the needs of an organization. Having consulted for major brands like Turo, Trade Republic, Sniffspot, and Les Roches, Aleyda’s seen success at every level, from startup to enterprise.
- Specialties: SEO, e-commerce, analytics, social media, reputation management, inbound marketing, Google Search Console tools, web development, web design, public speaking
- Featured On: Search Engine Land, Search Engine Journal, Moz, Think Traffic Tank, SEOFOMO, LearningSEO.io
- Where To Find: Website | LinkedIn
Check out our Content & Conversation episode on scalable e-commerce content SEO with Aleyda.
7. Areej AbuAli
Areej AbuAli is an SEO consultant, founder of Crawlina, and the creator of Women in Tech SEO, a global community with more than 12,000 members.
Based out of London, Areej is an international industry speaker and author of Community Building for Marketers, and has appeared at some of the world’s largest digital conferences, including SMX, BrightonSEO, MozCon, and LondonSEO.
She builds SEO roadmaps for enterprise clients with major results, bringing particular expertise in the property, fashion, health, and travel industries. Areej also trains in-house marketing teams on complex SEO concepts.
- Specialties: Technical SEO, on-site SEO, off-site SEO, content strategy
- Featured On: Women in Tech SEO, Moz
- Where To Find: Website | LinkedIn
8. Andrew Shotland
Award-winning local SEO expert Andrew Shotland spent the past 17 years helping businesses of all sizes master their technical and local SEO strategies.
After his role as GM of NBC.com, Andrew founded the former search engine startup InsiderPages, became an advisor to multiple startups, and co-founded the SEO professional association BayAreaSearch.org. Today, he is the CEO of his local search consultancy, Local SEO Guide (LSG SEO), where his team provides multi-location and B2B SaaS businesses with technical, local, and AI-driven visibility SEO support.
Enterprise companies need content localization, too — that’s where Andrew and his team come in. Having consulted for major brands such as PetSmart, The Home Depot, and Square, Andrew’s success has come from analyzing local markets to build scalable roadmaps for enterprise companies.
- Specialties: Technical SEO, local SEO, LocalU Education, SEM, backlink strategy, site auditing, Wikipedia consultation, online reputation management, social media, retargeting, web development, user acquisition, analytics, e-commerce, mobile optimization
- Featured On: Search Engine Journal, Search Engine Land, Crunchbased, Adweek, Voice of Search, Brightlocal
- Where To Find: Website | LinkedIn
9. Kelsey Jones
Kelsey Jones is a writer, podcaster, journalist, speaker, teacher, digital marketer, and owner of SixStories, a Kansas City-based digital marketing consultancy.
She has a background in journalism and was the former executive editor at Search Engine Journal. She has hosted several video interview series such as ThinkTank webinars and Pubcon interviews. On top of all this, she served as a US Search Awards judge for three years.
Kelsey’s enterprise SEO solutions are rooted in content strategy, shining through her work with major clients like Salesforce, Yelp, and Ford. Kelsey helps clients audit their existing content and create a scalable and repeatable strategy.
- Specialties: SEO, content strategy, social media, journalism, editing, B2B, and B2C
- Featured On: Search Engine Journal, Digital Marketing Institute, Columbia Business School — Emeritus
- Where To Find: Website | LinkedIn | X
Learn how content audits can double traffic in our chat with Kelsey on our Content & Conversation podcast.
10. Sam Underwood
Sam Underwood is an international SEO consultant and author with in-house, agency, and freelance experience. His site, SEO Toolbelt, provides marketers with a breakdown of all the most relevant SEO tools in the industry. His goal is to help businesses grow organic revenue with strategic tactics.
Sam does it all — but his expertise really shines through in his e-commerce marketing work. Whether he’s answering general SEO questions from an in-house marketing team or building link-worthy content from the ground up, Sam provides enterprise SEO services tailored to different organizational needs.
On top of it all, he’s currently focused on building SERP Lens, a SaaS tool for SEO professionals, and takes on select consulting work by inquiry.
- Specialties: E-commerce, technical SEO, JavaScript, content strategy, backlink strategy, data reporting
- Featured On: Search Engine Watch, Semrush, Ahrefs
- Where To Find: Website | LinkedIn
11. Lily Ray
Lily Ray is known for more than just her digital marketing prowess. She’s an NYC-based creative and SEO consultant with a reputation for her technical background and creativity.
Her performance-driven mindset led her to be named the Number One Most Influential SEO expert in 2022 by USA Today. She now serves in a dual role as VP of SEO & AI Search at Amsive, where she leads a team of 30+ SEO professionals, and as founder of Algorythmic, her independent SEO and AI search consultancy focused on E-E-A-T, Google Discover, and AEO/GEO strategy.
Lily’s always on top of news in the SEO world, keeping her finger on the pulse of any developments to create massive success for her clients. Through a combination of technical SEO and creative content strategy, Lily ensures growth for whomever she partners with.
- Specialties: Technical SEO, organic research, backlink strategy, analytics, B2B, CPG, retail, e-commerce, SEO auditing
- Featured On: Search Engine Land, Search Engine Journal, MarTech, RankRanger
- Where To Find: Website | LinkedIn | X
Learn everything you need to know about E-E-A-T in our episode with Lily.
12. Brodie Clark
Brodie Clark is an award-winning speaker, consultant, and global SEO expert working from Melbourne.
Brodie was named Australia’s leading SEO expert for 2026 by Favikon, on top of earlier honors including Young Search Professional of the Year for 2019 and a top SEO expert in 2021. His globally focused expertise has also made him a trusted voice for some of the industry’s most respected outlets, including Moz, Search Engine Land, and Search Engine Journal.
Brodie has a reputation for working with well-known mid- to large-sized brands and has helped 100+ clients locally and internationally. With expertise in all facets of SEO, Brodie tailors his enterprise consulting services to his clients’ needs.
Between one-off projects and full SEO overhauls, Brodie has the skill set to match a client’s desires. He’s seen success consulting for major brands like Tripadvisor, Shutterstock, Hewlett-Packard, and Zooplus.
- Specialties: Technical SEO, local SEO, international search optimization, e-commerce, Google Search Console
- Featured On: Search Engine Journal, Search Engine Land, Moz, #SEOFOMO
- Where To Find: Website | LinkedIn | X
Listen to our chat with Brodie about SEO strategies for international expansion.
13. Ben Goodsell
With over a decade of experience in the digital marketing industry, Ben Goodsell works to help big brands find workarounds to some of their most impactful roadblocks and reporting challenges. As the founder and consultant of Tight Ship, Ben uses his experiences to support clients’ content, search engine, and linking optimization and strategies.
Ben is a champion for using automation when possible to maximize time and resources. His philosophy includes reinvesting the time saved into inherently human projects, like strategy and research. By combining automation with creative thinking across classic search and AI-driven results, his strategy yields massive growth for enterprise clients.
- Specialties: Technical SEO, global SEO, PPC, analytics, backlink strategy, email strategy, SEM, and project management
- Featured On: Search Engine Watch, Search Engine Land, MarTech
- Where To Find: Website | LinkedIn
14. AJ Kohn
AJ Kohn is a digital marketer, startup advisor, and owner of Blind Five Year Old, a digital marketing consultancy based in San Francisco. With more than 20 years of marketing experience, AJ is a recognized thought leader with expertise in SEO, PPC marketing, and other emerging marketing channels.
AJ’s approach to SEO consulting blends product strategy with UX and data analysis to create holistic marketing strategies. He’s seen success working with large clients like Pinterest, Genius, and 99designs.
- Specialties: SEO, UX, social media, PPC, affiliate marketing, customer relationship management, direct mail, promotions, analytics, forecasting
- Featured On: Marketing Land, Moz
- Where To Find: Website | LinkedIn
Check out AJ discussing the threats SEO strategies face on the client circuit.
15. Gaetano DiNardi
With more than eight years of B2C and B2B marketing experience, Gaetano DiNardi blends the skills he’s gained as a musician and producer into his reputable marketing career. As Director of Growth Marketing at Nextiva, he helped grow the company’s revenue from roughly $70 million to more than $200 million by building a powerful inbound engine fueled by content, search, and brand.
Gaetano has advised several Series A and Series B startups on how to grow their marketing teams and fold SEO into their broader strategy. He’s also advised 50+ SaaS companies, including Semrush, Demandbase, Gong, Kustomer, and Aura, on how to fold AI-era search into their broader growth strategy.
With a keen understanding of how to capture customer demand, Gaetano builds impactful digital marketing strategies around each enterprise’s business objectives.
- Specialties: SEO, PPC, website optimization, content creation, copywriting, and social media
- Featured On: HubSpot, Search Engine Land
- Where To Find: Website | LinkedIn | X
Listen to our Content & Conversation podcast with Gaetano on scaling your site visits from 0 to 200,000.
16. John-Henry Scherck
John-Henry Scherck is a digital marketing thought leader and the owner of Growth Plays, a Los Angeles consultancy focusing on B2B SEO and content strategy. He carries over a decade of digital marketing experience and works with fast-growing and established brands to increase demand and improve competitive differentiation.
He is known for his work with SaaS companies, consulting with founders and marketing executives on ways to build or refine marketing strategies. Additionally, John-Henry Scherck is an instructor at CXL, teaching advanced SEO courses, and a frequent speaker at industry conferences like MozCon and BrightonSEO. Through a mix of off-site improvements and content strategy, John-Henry builds organic growth machines for major brands.
- Specialties: Content strategy, SEO, SaaS SEO
- Featured On: Siege Media, Martech.zone
- Where To Find: Website | LinkedIn | X
John-Henry covers content marketing for SaaS in an exciting discussion on best practices and performance tips.
17. Kristan Bauer
Kristan Bauer is an SEO consultant, speaker, author, and former agency founder who built and sold Conifr, an award-winning SEO consulting agency. She’s worked with multiple Fortune 500 companies and nationally recognizable brands, including Google, Amazon, and Zillow, to grow organic audiences throughout her career.
She now offers tailored SEO and AEO consulting for brands navigating the rise of AI search, alongside SEO training and advice on her personal website for those looking to grow their online presence. Through a combination of technical, content, international, and AI search best practices, Kristan has equipped herself to help clients of all sizes.
- Specialties: Custom SEO/AEO consulting services and agency coaching
- Featured On: Siege Media, Search Engine Journal, SEOPresso, Voices of Search
- Where To Find: Website | LinkedIn
Learn about enterprise real estate SEO with Kristan on our Content & Conversation podcast.
18. Mike Yon
Mike Yon is an SEO strategist known for exploding profitable growth for clients. As the owner and founder of Clean Air Digital, LLC (with multiple other websites within his portfolio), Mike uses his experience as an SEO strategist and workflow systems professional to help clients identify and reach their goals.
Mike also has experience with clients going through transitions, such as M&A workflows, acquisition, or team optimization — all with an intact SEO strategy. Beyond that, he also helps companies build workflow systems that improve SEO efficiency.
- Specialties: SEO strategy, project management, data analysis, MySQL, content strategy, analytics, backlink strategy and outreach, and affiliate marketing
- Featured On: Traffic Think Tank, Crunchbase
- Where To Find: Website | LinkedIn
Check out our conversation with Mike on the state of M&A SEO.
19. Louis Smith
Louis Smith is an e-commerce SEO specialist based in Dubai. He works with small, medium, and enterprise-level brands to scale their SEO strategies, improve bottom lines, and help them increase conversions.
Louis specializes in Shopify SEO but has expertise in other e-commerce platforms as well, helping large e-commerce brands optimize their platforms and increase sales. By combining SEO with a sales-driven approach, Louis has created success for large brands like Lenovo, Otrium, Lifehack, and more.
- Specialties: SEO, e-commerce, social media, backlink strategy, content strategy, WordPress, Shopify, WooCommerce, BigCommerce, Magento, Shopify
- Featured On: Unmiss, Publisher Collective
- Where To Find: Website | LinkedIn
20. Nick LeRoy
Nick is a freelance SEO consultant from St. Paul, Minnesota, and owner of Nick LeRoy Consulting LLC. With experience leading SEO teams at large companies and authoring two popular publications (SEOForLunch, read by over 12,500 subscribers, and SEOjobs.com, which draws 200,000+ annual sessions), he’s become one of the most prominent voices in the SEO and AI search community.
Nick has built successful SEO strategies for a number of enterprise companies — namely Wix, Apartments.com, and Saatva. His services include SEO consulting, auditing, and advising, with particular emphasis on helping SEO executives build and implement strategic roadmaps for both traditional and AI-driven search.
- Specialties: SEO consulting, SEO auditing, web migrations, KPI alignment, AI search strategy
- Featured On: Search Engine Land, Ahrefs, Search Engine Journal, Moz, ContentKing, OnCrawl
- Where To Find: Website | LinkedIn
21. Tom Dehnel
Tom Dehnel is an independent SEO and AI Search consultant based out of San Francisco and the creator of a popular (though no longer active) YouTube channel. Particularly skilled in breaking down complex SEO topics, Tom trains and educates high-level executives on what SEO and AI search strategies make the most sense for their website.
Through meshing content strategy, technical SEO, and off-site improvements, Tom tells companies where their priorities should lie, and then watches the results funnel in. He’s consulted for major investment banks and enterprise firms in the San Francisco area, like Goldman Sachs, Okta, Alsco, and Asurion.
- Specialties: SEO auditing, keyword strategy, content strategy, link building, technical SEO
- Featured On: Oh Ship Show, Anchor SFist
- Where To Find: Website | LinkedIn
22. Derek Sakamoto
Derek Sakamoto is a Seattle-based SEO and GEO expert with over a decade of experience in enterprise SEO. He got his start working with Matt Bowers at Zillow, working his way up to becoming the director of SEO there in 2019.
Since then, Derek has also contributed his talents as the head of SEO at Airtable and senior manager of growth SEO at Figma. In 2026, he reunited with Matt Bowers to co-found Pike, an SEO and AI search consultancy.
He’s known for his prowess in reporting and SEO tools, using his technical skills to demonstrate and track the value of his recommendations to enterprise clients.
- Specialties: Strategic growth, SEO, A/B testing, SEO tools and reporting
- Featured On: N/A
- Where To Find: LinkedIn
23. Jason Wilson
If you’re looking for enterprise SEO and AEO services in the Bay Area, Jason Wilson is your guy. His storied career of nearly two decades includes roles at Salesforce, Monks, and Docebo, and he currently leads SEO and AEO at Fin (formerly Intercom).
He brings unique insight from his breadth of experience. Whether he’s working at an enterprise powerhouse or a small startup, Jason draws on his years of experience while staying up to date with the ever-changing landscape of SEO and AI search.
He specializes in finding quick wins to start so clients can hit the ground running, then creating an expert strategy to foster long-term growth.
- Specialties: SEO strategy, public relations, AEO
- Featured On: Forbes
- Where To Find: LinkedIn
24. Ryan Darani
Ryan Darani cut his teeth at various marketing agencies like Rise at Seven, where he learned the ins and outs of SEO and content marketing. He brings nearly a decade of experience and has particular expertise in local SEO from his real estate background.
If your goal is to improve local or international reach, Ryan is dedicated to proving to his clients that he’s worth the investment. He focuses on enterprise SEO solutions that improve revenue with quick and sustainable results.
- Specialties: Marketing consulting, search engine marketing, social media marketing
- Featured On: Siege Media, Business Insider, UnscriptedSEO, Forbes
- Where To Find: Website | LinkedIn | X
Learn about perfecting your publishing cadence with Ryan on our Content & Conversation podcast.
Find the Right SEO Consultant for Your Business
Staying ahead of changes in algorithms and AI search is what keeps your organic traffic growing instead of stalling out. The consultants above build the kind of scalable strategy that adapts as search itself changes, so you’re not starting from scratch every time Google or an AI platform shifts the rules.
If you want to hear how top consultants are thinking about SEO and AI search right now, check out our Content & Conversation podcast. Here, we sit down with SEO experts across industries to dig into what’s actually working.
If you’re looking to give your new SEO strategy a boost, try Rise. This WordPress platform enables easy content audits and optimized internal linking for enterprises so you can boost performance in real time.
