The only constant in the SEO industry is that there are no constants.
Search engine algorithms are always changing, creating newfound visibility for some sites while sending others to the depths of search results pages. Who can you trust to help you achieve your ranking goals? It’s a job for an enterprise SEO consultant.
In competitive industries, a jump in the rankings can be pivotal — oftentimes resulting in new business or leads for a company. In 2024, 80% of B2B decision-makers said they prefer to learn about potential vendors through reading articles. In the verticals where competition is highest, it’s critical to hire an enterprise SEO expert who keeps a pulse on your organic presence to reach these decision-makers.
Luckily, the SEO community is filled with expert enterprise consultants who dedicate their careers to following search engine trends and creating effective strategies to grow their clients’ organic traffic.
From seasoned SEO veterans to up-and-coming industry experts, check out our list of the top SEO consultants to keep an eye on (and potentially hire) for your SEO content strategy today.
- Eli Schwartz: Growth Advising
- Kevin Indig: SEO Strategy
- Tom Critchlow: Executive Strategy
- Matt Bowers: Growth Strategy
- Michael King: Enterprise Strategy
- Aleyda Solís: International
- Areej AbuAli: Retail, Health, and Travel
- Andrew Shotland: Local SEO
- Kelsey Jones: Content Strategy
- Sam Underwood: E-commerce
- Lily Ray: SEO Strategy
- Brodie Clark: Global SEO
- Ben Goodsell: Automation
- AJ Kohn: Product Strategy
- Gaetano DiNardi: Startup SEO
- John-Henry Scherck: SaaS SEO
- Kristan Bauer: SEO Strategy
- Mike Yon: SEO Strategy
- Louis Smith: Shopify & E-commerce SEO
- Nick LeRoy: SEO Strategy
- Tom Dehnel: Technical SEO
- Derek Sakamoto: Strategic Growth
- Jason Wilson: Digital PR
- Ryan Darani: Social Media Marketing
What Makes Enterprise Consultants Different?
Carrying out change at the enterprise level isn’t as simple as anyone would like. As a consultant, you have to yield solid results while navigating corporate politics to maintain stakeholders’ trust.
Enterprise consulting isn’t for everyone. The best enterprise SEO experts differentiate themselves by:
- Creating scalable strategies: Expert strategy is great — but it’s not worth much if an enterprise can’t scale it. Enterprise SEO consultants know how to craft a scalable and repeatable strategy you can seamlessly implement despite the different obstacles of enterprise firms.
- Getting C-suite approval: Figuring out how to get executive buy-in is critical to growth at large corporations. Enterprise consultants break down the impact of their work to executives at the highest level for approval across the board.
- Accounting for PR: SEOs should consider PR when working at the enterprise level. Take CNET, for example, a tech website that was recently in the news when they were caught publishing plagiarized AI-generated content. While a small business could quietly unpublish this content, or maybe get away with it entirely, CNET faced a public relations nightmare.
If you work in enterprise SEO solutions, you know there’s a lot of misinformation or false perceptions about what we do. In enterprise settings, you need to know how to simultaneously educate clients and implement your strategy.
The best enterprise consultants or content strategy agencies create positive change while deftly navigating corporate politics.
Consulting at the enterprise level is no easy task, and it can take years of experience to gain notoriety as one of the top enterprise-level SEO consultants. In no particular order, here are our 24 picks for the best enterprise SEO consultants today.
1. Eli Schwartz
Bio: Eli Schwartz is a writer, advisor, investor, and SEO consultant with more than a decade of industry and agency leadership experience. His focus on driving successful SEO growth helped inspire his book, Product-Led SEO. His expertise helps clients achieve long-term, scalable SEO growth and increased organic visibility.
With his background advising large B2B and B2C brands, Eli has driven significant growth for organizations like WordPress, Shutterstock, Quora, Tinder, and Coinbase. While at SurveyMonkey, Eli took their non-existent organic visibility and transformed it into one of the company’s largest growth drivers.
Specialties: SEO, B2B, B2C, global SEO
Featured On: Search Engine Journal, HubSpot, Combinator, Entrepreneur, TechCrunch, Moz, Search Engine Land, Nasdaq, U.S. News
Where To Find: Website | LinkedIn | X (formerly Twitter)
Listen to Eli discuss SEO strategy for startups on our podcast, Content & Conversation.
2. Kevin Indig
Bio: With experience working and consulting for large organizations, including Shopify, Eventbrite, Jira, Trello, and Pinterest, Kevin Indig is one of the most well-known voices in the SEO community. He’s a speaker, newsletter writer, angel investor, and SEO thought leader — Kevin’s ability to build organic growth machines is second to none.
Kevin’s consultancy style is rooted in creating organic growth engines that mesh SEO, CRO, content strategy, and lifecycle marketing. Most recently, Kevin advised growth teams at Nextdoor, Snap Inc., Feedly, and more.
Specialties: SEO, data analytics, paid search, social media, UX, and copywriting
Featured On: Search Engine Journal, Ahrefs, LevelingUp, MozPod, Exposure Ninja, Growth Marketing Today
Where To Find: Website | LinkedIn
Learn more about Kevin’s success with startup content marketing.
3. Tom Critchlow
Bio: A former employee of Google, Tom Critchlow is now a freelance SEO consultant based out of New York. Tom led SEO and marketing efforts at a number of enterprise SEO agencies and organizations before going freelance.
With his belief that SEO is inherently consultative, Tom Critchlow launched The Strategic Independent, a book he’s published online for free to share his insight and experience consulting for other professionals.
After over a decade in the industry, Tom consults on more than SEO — he helps executives understand the thinking behind his strategies so they can use high-level SEO to advance larger business initiatives. He’s worked with major brands like The New York Times, Google, Seatgeek, and more.
Specialties: SEO, leadership skills, narrative strategy, digital media, content marketing, product marketing
Featured On: Siege Media, Inbounder World Tour, MozCon
Where To Find: Website | LinkedIn
Check out our conversation with Tom about what good SEO consulting looks like and why it’s necessary to move the needle.
4. Matt Bowers
Bio: Matt Bowers built a name for himself in the SEO world when he joined the Zillow team and built their SEO department from scratch. He also spent several years as the head of SEO at Zapier before leaping to full-time enterprise SEO services.
In his 13-year career, Matt has used his expertise to help enterprises “do more with less” and is currently bringing that ethos to various startups. He’s focused on helping startups get a digital head start, whether he’s consulting on SEO or being a critical advisor to founders and CEOs.
Specialties: Growth marketing, SEO strategy
Featured On: Siege Media, The Future of SEO by Eli Schwartz
Where To Find: Website | Linkedin
Check out our conversation with Matt about programmatic SEO on Content & Conversation.
5. Michael King
Bio: The founder of the digital marketing agency iPullRank and the 2020 winner of Search Marketing Land’s Marketer of the Year Award, Michael King has consulted with some of the largest brands in the world — including American Express, General Mills, and SAP.
As a consultant, agency founder, and rapper, Michael knows what it takes to build a brand. He’s designed marketing campaigns to grow large businesses while simultaneously building his own brand as a musician and thought leader.
Michael prides himself on his ability to instate change with his enterprise content strategy recommendations. Michael creates solutions tailored for large corporations, making it easier to manage thousands of pages under several subdomains.
Specialties: SEO, growth marketing, audience research, content strategy, and entrepreneurship
Featured On: SMX, Brighton SEO, Search Engine Journal, Search Engine Land
Where To Find: Website | LinkedIn
Check out our interview with Michael on modern enterprise SEO.
6. Aleyda Solís
Bio: Aleyda Solís is an award-winning author, blogger, speaker, systems engineer, teacher, and SEO consultant. With 15 years of international SEO experience, Aleyda has spoken at 100+ events across 20+ countries — in both English and Spanish.
She is the founder of a boutique international enterprise SEO agency called Orainti and shares actionable SEO tips in her weekly YouTube video series, Crawling Mondays.
Whether it’s an audit of a large site, a major site migration, or an internal training session, Aleyda’s enterprise consulting services are designed to work for the needs of an organization. Having consulted for major brands like Krisp, Turo, and Trade Republic, Aleyda’s seen success at every level, from startup to enterprise.
Specialties: SEO, e-commerce, analytics, social media, reputation management, inbound marketing, Google Search Console tools, web development, web design, public speaking
Featured On: Search Engine Land, Search Engine Journal, Moz, Think Traffic Tank, SEOFOMO, LearningSEO.io
Where To Find: Website | LinkedIn
Check out our Content & Conversation episode on scalable e-commerce content SEO with Aleyda.
7. Areej AbuAli
Bio: Areej AbuAli is an SEO consultant and the creator of Women in Tech SEO. Based out of London, Areej is an international industry speaker and has appeared at some of the world’s largest digital conferences, including SMX, BrightonSEO, MozCon, and LondonSEO.
She builds SEO roadmaps for enterprise clients with major results, bringing particular expertise in the property, fashion, health, and travel industries. Areej also trains in-house marketing teams on complex SEO concepts.
Specialties: Technical SEO, on-site SEO, off-site SEO, content strategy
Featured On: Women in Tech SEO, Moz
Where To Find: Website | LinkedIn
8. Andrew Shotland
Bio: Award-winning local SEO expert Andrew Shotland spent the past 15 years helping businesses of all sizes master their technical and local SEO strategies.
After his role as GM of NBC.com, Andrew started the former search engine startup, InsiderPages, became an advisor to multiple startups, and cofounded the SEO professional association BayAreaSearch.org. Today, he is CEO of his second local search consultancy, LocalSearchGuide.com (now LSG SEO), where he and his team provide businesses with technical and local SEO support.
Enterprise companies need content localization, too — that’s where Andrew and his team come in. Having consulted for major brands such as Rotten Tomatoes, Fandango, Walmart, and The Onion, Andrew’s success has come from analyzing local markets to build scalable roadmaps for enterprise companies.
Specialties: Technical SEO, local SEO, LocalU Education, SEM, backlink strategy, site auditing, Wikipedia consultation, online reputation management, social media, retargeting, web development, user acquisition, analytics, e-commerce, mobile optimization
Featured On: Search Engine Journal, Search Engine Land, Crunchbased, Adweek, Voice of Search, Brightlocal
Where To Find: Website | LinkedIn
9. Kelsey Jones
Bio: Kelsey Jones is a writer, podcaster, journalist, speaker, teacher, digital marketer, and owner of SixStories, a Kansas City-based digital marketing consultancy.
She has a background in journalism and was the former executive editor at Search Engine Journal. She has hosted several video interview series such as ThinkTank webinars and Pubcon interviews. On top of all this, she served as a US Search Awards judge for three years.
Kelsey’s enterprise SEO solutions are rooted in content strategy, shining through her work with major clients like Moz, Salesforce, and the Bill and Melinda Gates Foundation. Kelsey helps clients audit their existing content and create a scalable and repeatable strategy.
Specialties: SEO, content strategy, social media, journalism, editing, B2B, and B2C
Featured On: Search Engine Journal, Digital Marketing Institute, Columbia Business School — Emeritus
Where To Find: Website | LinkedIn | X (formerly Twitter)
Learn how content audits can double traffic in our chat with Kelsey on our Content & Conversation podcast.
10. Sam Underwood
Bio: Sam Underwood is an international SEO consultant and author with in-house, agency, and freelance experience. His site, SEO Toolbelt, provides marketers with a breakdown of all the most relevant SEO tools in the industry. His goal is to help businesses grow organic revenue with strategic tactics.
Sam does it all — but his expertise really shines through in his e-commerce marketing work. Whether he’s answering general SEO questions from an in-house marketing team or building link-worthy content from the ground up, Sam provides enterprise SEO services tailored to different organizational needs.
Specialties: E-commerce, technical SEO, JavaScript, content strategy, backlink strategy, data reporting
Featured On: Search Engine Watch, Semrush, Ahrefs
Where To Find: Website | LinkedIn
11. Lily Ray
Bio: Lily Ray is known for more than just her digital marketing prowess. She’s an NYC-based creative and SEO consultant with a reputation for her technical background and creativity.
Her performance-driven mindset led her to be named the Number One Most Influential SEO expert in 2022 by USA Today. Under her stewardship as senior director of SEO and head of organic search, Amsive Digital also won accolades for their quality of work.
Lily’s always on top of news in the SEO world, keeping her finger on the pulse of any developments to create massive success for her clients. Through a combination of technical SEO and creative content strategy, Lily ensures growth for whomever she partners with.
Specialties: Technical SEO, organic research, backlink strategy, analytics, B2B, CPG, retail, e-commerce, SEO auditing
Featured On: Search Engine Land, Search Engine Journal, MarTech, RankRanger
Where To Find: Website | LinkedIn | X (formerly Twitter)
Learn everything you need to know about E-E-A-T in our episode with Lily.
12. Brodie Clark
Bio: Brodie Clark is an award-winning speaker, consultant, and global SEO expert working from Melbourne.
He was named the Young Search Professional of the Year for 2019, a top SEO expert in 2021, and a Backlinko top creator for 2024. He is also well known for providing globally focused expertise to some of the most respected resources in the industry, including Moz, Search Engine Land, and Search Engine Journal.
Brodie has a reputation for working with well-known mid- to large-sized brands and has helped 100+ clients locally and internationally. With expertise in all facets of SEO, Brodie tailors his enterprise consulting services to his clients’ needs.
Whether it’s one-off projects or a full SEO overhaul, Brodie has the skill set to match a client’s desires. He’s seen success consulting for major brands like Tripadvisor, Airtasker, Envato, and more.
Specialties: Technical SEO, local SEO, international search optimization, e-commerce, Google Search Console
Featured On: Search Engine Journal, Search Engine Land, Moz, #SEOFOMO
Where To Find: Website | LinkedIn | X (formerly Twitter)
Listen to our chat with Brodie about SEO strategies for international expansion.
13. Ben Goodsell
Bio: With over a decade of experience in the digital marketing industry, Ben Goodsell works to help big brands find workarounds to some of their most impactful roadblocks and reporting challenges. As the founder and consultant of Tight Ship, Ben uses his experiences to support clients’ content, search engine, and linking optimization and strategies.
Ben is a champion for using automation when possible to maximize time and resources. His philosophy includes re-investing that saved time into inherently human projects, like strategy and research. By combining automation with creative thinking, his strategy yields massive growth for enterprise clients.
Specialties: Technical SEO, global SEO, PPC, analytics, backlink strategy, email strategy, SEM, and project management
Featured On: Search Engine Watch, Search Engine Land, MarTech
Where To Find: Website | LinkedIn
14. AJ Kohn
Bio: AJ Kohn is a digital marketer, startup advisor, and owner of Blind Five Year Old, a digital marketing consultancy based in San Francisco. With more than 20 years of marketing experience, AJ is a recognized thought leader with expertise in SEO, PPC marketing, and other emerging marketing channels.
AJ’s approach to SEO consulting blends product strategy with UX and data analysis to create holistic marketing strategies. He’s seen success working with large clients like Pinterest, Genius, and 99designs.
Specialties: SEO, UX, social media, PPC, affiliate marketing, customer relationship management, direct mail, promotions, analytics, forecasting
Featured On: Marketing Land, Moz
Where To Find: Website | LinkedIn
Check out AJ discussing the threats SEO strategies face on the client circuit.
15. Gaetano DiNardi
Bio: With more than eight years of B2C and B2B marketing experience, Gaetano DiNardi blends the skills he’s gained as a musician and producer into his reputable marketing career. After successfully growing a company by over 400% before it was acquired, Gaetano continues to help his B2B clients generate leads through custom content strategies.
Gaetano has advised several Series A and B startups on how they can grow their marketing teams and fold SEO into their larger strategy. With a keen understanding of how to capture customer demand, Gaetano builds impactful digital marketing strategies around each enterprise’s business objectives.
Specialties: SEO, PPC, website optimization, content creation, copywriting, and social media
Featured On: HubSpot
Where To Find: Website | LinkedIn | X (formerly Twitter)
Listen to our Content & Conversation podcast with Gaetano on scaling your site visits from 0 to 200,000.
16. John-Henry Scherck
Bio: John-Henry Scherck is a digital marketing thought leader and the owner of Growth Plays, a Los Angeles consultancy focusing on B2B SEO and content strategy. He carries over a decade of digital marketing experience and works with fast-growing and established brands to increase demand and improve competitive differentiation.
John-Henry is known for his work with SaaS companies, consulting with founders and marketing executives on ways to build or refine marketing strategies. Through a mix of off-site improvements and content strategy, John-Henry builds organic growth machines for major brands.
Specialties: Content strategy, SEO, SaaS SEO
Featured On: Siege Media, Martech.zone
Where To Find: Website | LinkedIn | X (formerly Twitter)
John-Henry covers content marketing for SaaS in an exciting discussion on best practices and performance tips.
17. Kristan Bauer
Bio: Kristan Bauer is an SEO consultant, speaker, author, and founder of Conifr, an SEO consultancy. She’s worked with multiple Fortune 500 companies and nationally recognizable brands to grow organic audiences throughout her career. She also provides SEO training and advice on her personal website for those looking to grow their online presence.
Conifr provides SEO consulting services to large brands like Stripe, Duolingo, TrueCar, REI, and more. By combining technical, content, and international SEO best practices, Kristan’s team is equipped to help clients of all sizes.
Specialties: SEO strategy, real estate, marketplace SEO
Featured On: Udemy, Siege Media, Search Engine Journal, SEOPresso
Where To Find: Website | LinkedIn
Learn about enterprise real estate SEO with Kristan on our Content & Conversation podcast.
18. Mike Yon
Bio: Mike Yon is an SEO strategist known for exploding profitable growth for clients. As the owner and founder of Clean Air Digital, LLC (with multiple other websites within his portfolio), Mike uses his experience as an SEO strategist and workflow systems professional to help clients identify and reach their goals.
Mike also has experience with clients going through transitions, such as M&A workflows, acquisition, or team optimization — all with an intact SEO strategy. Beyond that, he also helps companies build workflow systems that improve SEO efficiency.
Specialties: SEO strategy, project management, data analysis, MySQL, content strategy, analytics, backlink strategy and outreach, and affiliate marketing
Featured On: Traffic Think Tank, Crunchbase
Where To Find: Website | LinkedIn
Check out our conversation with Mike on the state of M&A SEO.
19. Louis Smith
Bio: Louis Smith is an e-commerce SEO specialist based in the United Kingdom. He works with small, medium, and enterprise-level brands to scale their SEO strategies, improve bottom lines, and help them increase conversions.
Louis specializes in Shopify SEO but has expertise in other e-commerce platforms as well, helping large e-commerce brands optimize their platforms and increase sales. By combining SEO with a sales-driven approach, Louis has created success for large brands like Lenovo, Otrium, Lifehack, and more.
Specialties: SEO, e-commerce, social media, backlink strategy, content strategy, WordPress, Shopify, WooCommerce, BigCommerce, Magento, Shopify
Featured On: Unmiss, Publisher Collective
Where To Find: Website | LinkedIn
20. Nick LeRoy
Bio: Nick is a freelance SEO consultant from St. Paul, Minnesota. With experience leading SEO teams at large companies and authoring two popular SEO newsletters (SEOForLunch and SEOjobs.com), he’s become one of the most prominent voices in the SEO community.
Nick has built successful SEO strategies for a number of enterprise companies — namely Wix, Apartments.com, and Saatva. His services include SEO consulting, auditing, and advising, with particular emphasis on helping SEO executives build and implement strategic SEO roadmaps.
Specialties: SEO consulting, SEO auditing, web migrations, KPI alignment
Featured On: Search Engine Land, Ahrefs, Search Engine Journal, Moz, ContentKing, OnCrawl
Where To Find: Website | LinkedIn
21. Tom Dehnel
Bio: Tom Dehnel is an independent SEO consultant based out of San Francisco and the creator of a popular (though no longer active) YouTube channel. Particularly skilled in breaking down complex SEO topics, Tom trains and educates high-level executives on what SEO strategies make the most sense for their website.
Through meshing content strategy, technical SEO, and off-site improvements, Tom tells companies where their priorities should lie, and then watches the results funnel in. He’s consulted for major investment banks and enterprise firms in the San Francisco area, like Goldman Sachs, Okta, Alsco, and Asurion.
Specialties: SEO auditing, keyword strategy, content strategy, link building, technical SEO
Featured On: Oh Ship Show, Anchor SFist
Where To Find: Website | LinkedIn
22. Derek Sakamoto
Bio: Derek Sakamoto is a Seattle-based SEO expert with over a decade of experience in enterprise SEO. He got his start working with Matt Bowers at Zillow, working his way up to becoming the director of SEO there in 2019.
Since then, Derek has also contributed his talents as the head of SEO at Airtable and senior manager of growth SEO at Figma. He’s known for his prowess in reporting and SEO tools, using his technical skills to demonstrate and track the value of his recommendations to enterprise clients.
Specialties: Strategic growth, SEO, A/B testing, SEO tools and reporting
Featured On: N/A
Where To Find: LinkedIn
23. Jason Wilson
Bio: If you’re looking for enterprise SEO services in the Bay Area, Jason Wilson is your guy. His storied career of nearly two decades includes roles at Salesforce, Monks, and Docebo.
He brings unique insight from his breadth of experience. Whether he’s working at an enterprise powerhouse or a small startup, Jason offers his years of experience while staying up-to-date with the ever-changing state of SEO.
He specializes in finding quick wins to start so clients can hit the ground running, then creating an expert strategy to foster long-term growth.
Specialties: SEO strategy, public relations
Featured On: Forbes
Where To Find: LinkedIn
24. Ryan Darani
Bio: Ryan Darani cut his teeth at various marketing agencies like Rise at Seven, where he learned the ins and outs of SEO and content marketing. He brings nearly a decade of experience and has particular expertise in local SEO from his real estate background.
Whether your goal is to improve local or international reach, Ryan is dedicated to proving he’s worth the investment to his clients. He focuses on enterprise SEO solutions that improve revenue with quick and sustainable results.
Specialties: Marketing consulting, search engine marketing, social media marketing
Featured On: Siege Media, Business Insider, UnscriptedSEO, Forbes
Where To Find: Website | LinkedIn | X (formerly Twitter)
Learn about perfecting your publishing cadence with Ryan on our Content & Conversation podcast.
Why Should You Work With These SEO Consultants?
Staying ahead of the algorithms and investing in SEO is vital in keeping your traffic up. These enterprise SEO consultants can build scalable strategies to create organic growth for your business and keep you looped in on any algorithmic changes in the future.
Still unsure where to start? Check out our Content & Conversation podcast, where we sit down with SEO consultants across all industries and dive deep into the latest trends and updates in SEO, content, promotion, and more.
If you’re looking to give your new SEO strategy a boost, try Rise. This WordPress platform enables easy content audits and optimized internal linking for enterprises so you can boost performance in real time.
